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UFC to EliteXC: Suck It


(There’s really no reason for us to post this picture except that holy shit is Cris Cyborg terrifying.)

From an amusing new press release just sent out by Spike TV:

SPIKE TV’S RE-BROADCAST OF UFC 84 DRAWS MORE YOUNG MEN THAN A LIVE PRO ELITEXC CHAMPIONSHIP FIGHT ON CBS

Need proof the UFC is the preeminent mixed martial arts brand in the world? On Saturday, July 26, more men 18-34 watched a repeat…a repeat…of a UFC event on Spike TV than a LIVE telecast of a Pro EliteXC championship card on CBS. Despite being available in over 17 million more homes [ed. note: I think they mean over 17 million less homes?], Spike TV drew 27% more Men 18-34 for a re-broadcast of “UFC 84: Penn vs. Sherk” from (9:00-12:00am ET/PT) than CBS’s live show (9:00-11:00pm). Spike TV’s telecast tallied 433,000 Men 18-34 to CBS’s 341,000.

Overall, “UFC 84: Penn vs. Sherk” drew higher ratings than Pro EliteXC in Men 18-49 (1.5 to 1.3) and Men 18-34 (1.5 and 1.0).

Reminiscent of the XFL’s rating collapse years ago, the CBS telecast was 69% lower in Men 18-34 and 57% lower with Men 18-49 than its initial broadcast on CBS in May featuring the “He Hate Me” of MMA, Kimbo Slice.

Garbling the competition’s name as “Pro EliteXC” is an awesomely passive aggressive touch, as is comparing EliteXC to the ill-fated XFL. We’re not sure what’s up with referring to Kimbo as “He Hate Me,” though it sounds vaguely racist, and Spike Lee is probably preparing an infringement lawsuit as we speak.

Anyway, sending out a press release on your competition’s weak ratings is a barrel of laughs, but maybe the joke’s on Spike.

First off, the UFC 84 rebroadcast was three hours, compared to EliteXC’s two-hour show. It’s a bit disingenuous to do a straight ratings comparison when many of SpikeTV’s viewers could have simply tuned in for that last hour, when Spike wasn’t going up against CBS — potentially after they had finished watching the EliteXC card.

But here’s the part that really strikes me: If “Unfinished Business” took in 2.6 million viewers, and only 341,000 of them were young males, who else was watching? The press release wisely leaves out how many total viewers each broadcast drew (leading me to assume that the Spike show got a lower total rating), but the data suggests that the EliteXC show enjoyed a more diverse crowd — more women, more older people — than the UFC 84 replay. So the UFC remained strong with their same old fans; is that something to brag about? Meanwhile, EliteXC is doing their best to make MMA a truly mainstream sport, appealing to a wider base thanks to their female division and newly cleaned-up production style. Dissing competition in press releases is the UFC’s obvious next step in their war against everybody, but we’re calling this one a ill-advised self-ownage.

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Alex From Miami- July 29, 2008 at 8:18 pm
c) It could also be that the entire rest of CBS viewers consisted of old people who fell asleep during the Murder She Wrote marathon or whatever they were airing before 9.

ROFL
Bootylam!- July 29, 2008 at 6:30 pm
Her muscles are harder than my wiener. Still try it just to say "I got a pro MMA fighter to submit!" Then sit crying in the shower like I was just violated.
Cyborglings- July 29, 2008 at 3:55 pm
The best thing about Cris 'Cyborg' is that she is married to that Mel Gibson look-alike Evangelista 'Cyborg' Santos.

I can't wait to see the beautiful 'Cyborg' children that these two will produce!

Brad and Angelina...? Please.

Shilo Nouvelle 'Cyborg', anyone?
Cyborg- July 29, 2008 at 3:16 pm
I ain't juicing essae! Just because my cootchie cootchie cootchie tastes like the bottom of an ashtray and my clit is bigger than your head does not mean I am juicing. I did have my penis taking off. (Just like Edwin Dewees.)
Boneman- July 29, 2008 at 2:02 pm
Cmon....Was Cyborg tested for the "Juice"....

If she didn't have elevated levels of Testostorone, than she had Jaw replacement surgery!

I still say Gina takes her once she's in the clinch...Knee's to the Temple all night long!
C-Bus Allstar- July 29, 2008 at 12:03 pm
"Despite being available in over 17 million more homes [ed. note: I think they mean over 17 million less homes?],"

What that means is that despite CBS being shown in 17 million more homes that SpikeTV, SpikeTV still got better ratings.

Think about it.. How many TV sets in the boondocks have antenna's attached that get CBS? Now how many people in those same boondocks have cable lines run to their homes so they can get SpikeTV? About 17 million people less.
Blackleg- July 29, 2008 at 11:55 am
I'd be happy to give her a roll too. You'd just have to not look squarely into her "Crying Game"-esque face else you'd think you were mounting Victor Argo.
gracies suck ass- July 29, 2008 at 10:57 am
I agree with BDiz competition is fine, I don't need inter promotion bouts, but the buisness needs to grow, so it can only be for the better I figure.

as for cyborg hahahah that bitch is a fucking savage and I respect her for being a warrior, but no way would I ever touch that shit..unless I was drunk..which is often...shit.

elites last show just had no hype at all I believe that's what killed it, decent show really. Didn't see shit for it though haha
Just looking at that picture...- July 29, 2008 at 5:52 am
... made my penis soft.
Jake_from_FL- July 29, 2008 at 4:47 am
I'm sorry but I dont get you closet queens pretending that you'd rather dip your dicks into that thing instead of Jake Shields ripped ass cheeks or even teabag Frank Triggs shiny head?

I'd think that most straight men's penis would shrink back into their stomachs if she got naked and demanded to be satisfied.
EJ- July 29, 2008 at 4:43 am
I'm amazed that someone who works for an MMA site doesn't realise that the UFC getting better ratings in the key demo for all tv stations is huge. 18-34 is the demo that all advertisers want and maybe instead of trying to play down this big success for Spike/UFC. You should do your job and show how important this victory was for Zuffa and how bad this makes Elite's second show look.
VAGINAPLATA- July 28, 2008 at 11:37 pm
That Cyborg chick is going to try and beat up my girlfriend Gina. I know Gina can handle her business but damn that bitch look scary. When you knock your opponent out twice you know theres no fucking around.
Eugene- July 28, 2008 at 10:37 pm
"He Hate Me" has nothing to do with Spike Lee. It is a tongue in cheek move comparing EliteXC to the XFL. "He Hate Me" was one of the more popular players in the XFL. Players were allowed to wear nicknames or sayings on the backs of the jerseys instead of last names if they wanted to and he wore "He Hate Me".
Bdizzle- July 28, 2008 at 10:18 pm
I just want them all to get along. I want to have UFC, Afflication and a Pro Elite Sandwich. It is great competition and good for the fighters and fans. They all have there ups and downs, well no downs only ups.

I can see Zuffa wanting to have all the companies under one roof but will keep them seperate as the fighters get better and improve they will move to next show to make more money and to receive more ratings. UFC will be the baddest of the badasses, Afflication will badasses, Pro EliteXC will be the Great Fighters, WEC will be the fighters on a role, and IFL will be the intro where they will get the fighters with little expiriance trying to move up.

It can all make perfect sense and can be a nice ladder and allow room for every fighter. The goal will be to make it to the big show UFC to make the cashola of rockinrola type of doe.
Fedor Emelianenko instructional DVD- July 28, 2008 at 9:55 pm
Love the captions :)
Xamot- July 28, 2008 at 9:24 pm
maybe Dana should spend more time getting better heavyweights for his fights instead of hanging out in his office writing "zingers".
axhed- July 28, 2008 at 8:53 pm
i'd hit it
Plain old Kevin- July 28, 2008 at 8:18 pm
That is a great pic BTW. Just wondering if the junk is showing in the back since it is obviously tucked in.
Plain old Kevin- July 28, 2008 at 8:17 pm
Spike is smaller so CBS is obviously larger. I am sure that CBS had a higher rating overall as Ben stated. UFC has some great fighters and I am a fan, but I really hope that Elite and Affliction do very well so that bitch Dana can STFU. If you are only a UFC fan then you are not an MMA fan.
justin- July 28, 2008 at 8:08 pm
The 17 million more homes stat is correct. Since they are talking about percentages, the fact that the UFC rebroadcast was more available and STILL watched at a higher percentage is impressive.
Jemaleddin- July 28, 2008 at 7:51 pm
a) Let's never use that picture again. Deal? Kthnkxbye.

b) The reason that we might not have any other details on the CBS viewership is that only males 18-34 really matter, since they're the ones spending all that money on beer and HDTVs.

c) It could also be that the entire rest of CBS viewership consisted of old people who fell asleep during the Murder She Wrote marathon or whatever they were airing before 9.
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