(Who wants to have their weight proportional to their f*ckin’ height? Image courtesy of UFCGyms.com.)
Don’t renew your Curves membership just yet. From a new press release on UFC.com:
The fastest growing sports organization in the world, the Ultimate Fighting Championship® (UFC®) in partnership with New Evolution Fitness Company (NEFC), today announced plans to launch a nationwide and global network of UFC gyms.
“UFC Gyms is something we’ve been looking at for a long time, it completely made sense to me when we found the right partner in Mark Mastrov — this is the guy who has created some of the most powerful fitness brands in the world,” said Dana White, UFC President. “UFC gyms are going to shake up the fitness industry the way UFC shook up the sports industry. All the energy and excitement that we have brought to the fight business we are now going to bring to the fitness business. There is going to be something for everybody at all levels — from first timers to world class athletes — we’re going to get people excited and motivated to work out and get in great shape.”
“UFC Gyms” will be the first major brand extension for the Ultimate Fighting Championship, the all-time industry leader in the sport of mixed martial arts. In alliance with NEFC owners Mark Mastrov and Jim Rowley, developers of many of the world’s most successful fitness brands, UFC Gyms will give UFC enthusiasts and fitness seekers alike the opportunity to practice the training techniques of famed UFC athletes, such as Georges St-Pierre and
BJ Penn.
With a diverse, loyal fan base of millions in the United States and abroad, UFC Gyms will become the fitness destination of choice, providing all-around training, conditioning and health options for men, women and children of all ages.
Most notably, Mark Mastrov founded 24 Hour Fitness in 1983 and became its chairman of the board in 2006; he resigned from the company a year ago. "New Evolution Fitness Company" doesn’t really exist on the Internet right now, so it might be more of a theoretical entity that only exists for the purposes of the UFC/Mastrov partnership. But let’s not lose sight of what’s important — your town may one day have its own UFC Gym, where Affliction-clad meatheads get their grunt on in the Dana White Powerlifting Master Class, while the housewives are toning up in Cardio Jiu Jitsu. And UFCGyms.com mentions that "Octagon discipline instruction" will be offered, whatever that is. But hey, the UFC’s first major brand extension could have been a lot worse. I wonder if they’ll be legal in New York…
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Comments
Tue, 01/27/09 - 07:35
COOL! I've always wanted to learn how to get knocked the f*uck out. Thanks Dana!
Tue, 01/27/09 - 07:45
I can't even imagine the levels of douchery that will be present in such a place.
Tue, 01/27/09 - 07:47
Great just another way Dana is going to get more of my money. I'm already ready to sign on the dotted line. I'm sure the cost of a membership is going to be high.
Tue, 01/27/09 - 07:48
This is the LAMEST and GAYEST thing ever.
Tue, 01/27/09 - 07:49
One big punch on the bag can replace 25 minutes of workout, it's the Fedor-bics.
Tue, 01/27/09 - 07:49
FUCK ME!! This is the fucking best fucking fitness idea in the fucking history of fucking fitness. No fucking joke, got me douche-sack? ---Actual Quote - Dana White
Tue, 01/27/09 - 07:53
I'd be really surprised if any of these pop up outside of Cali and Vegas
Tue, 01/27/09 - 07:55
urgh... and so the McDojo for the masses is born. I can't wait till we have several Blakc belts in BJJ walking around who can't even sprawl or have a sleeveless Gi ala Karate kid
Tue, 01/27/09 - 07:58
So much for NY Sports Clubs...
Tue, 01/27/09 - 08:00
Greaaaaaaat. Now TUF Guy has a whole new gym he can brag about shooting his 'roids, squatting VW Jettas, laughing at fat kids, and not getting tooled by real fighters in. What was that? Oh, right, I'm sorry, he was benching Jettas, squatting Passats.
Tue, 01/27/09 - 08:11
The long Island location will have Matt Serra and Pete Sell as trainers screaming in your face "Breathe!" Then telling you "You're doing beatiful." As they sit on a bench eating spaghetti and meatballs.
Tue, 01/27/09 - 08:13
OBI, Kobra kai is joe stevenson's gym
Tue, 01/27/09 - 08:14
So do you want to be a fckin Yoga Instructor?
Tue, 01/27/09 - 08:14
Oh crap! The funny just keeps coming this morning! LOL at the MAXIM Magazine Hair Color for men! Being bald, I'm sure that's why I never saw this in the store. @ Ape "sleeveless Gi ala Karate kid" LOL! Great visual! the sad part is, there is a Cobra Kai Jiu Jitsu team. I think they are out of New York and their logo is almost identical to the one used in Karate Kid. I don't know if they did this as a joke, or if it was just simultaneous douchbag thinking. There were several folks rockin' the KK gi at GrapplersQuest in Jersey.
Tue, 01/27/09 - 08:15
This from the guy always slamming on any and everyone for dabbling. Losing focus are we Dana?
Tue, 01/27/09 - 08:16
He isn't getting any more of my money. I will sit here and eat my life away before he gets another DIME!.......Can i order that Penn v GSP fight yet or is it still too early?
Tue, 01/27/09 - 08:18
I agree with "B" and his statement...I can't even imagine the levels of douchery that will be present in such a place. Seriously, most dudes that I see in my gyms are complete d*ckheads and I relish sparring opportunities. I just do my thing, quietly and respectfully.
Tue, 01/27/09 - 08:20
I'm kinda surprised that I didn't see these UFC Gyms coming. From what I've read online, Randy Couture is making a pretty penny off of his gyms. It just seems logical. At first glance, I like the idea of working out at a UFC Gym. There is a lot of MMA specific equipment and exercises that you just don't find at other gyms: for example - Kettle Balls. If the price was right (uhm..that means "cheap") I would consider joining one. But, I must admit, the Affliction-wearing-douch-levels will most likely be EXTREMELY high. Also, for the gym to succeed, they would need to appeal to women. The UFC bran as it stands now does NOT appeal to women. As a matter of fact, I know several women that think that I'm an in-the-closet homosexual for watching UFC, which I'm not. Of course, that pink Liza Minnelli sweatshirt of mine doesn't help matters...
Tue, 01/27/09 - 08:21
Thanks, Billy!
Tue, 01/27/09 - 08:25
Finally, a place where I can go to work on my Wesley "Cabbage" Correira physique.
Tue, 01/27/09 - 08:36
Looks like I need to start learning business because I will definetly be buying into one of those gyms.
Tue, 01/27/09 - 08:36
No one has even mentiond the Hanz and Franz reference from Saturday Night Live. Was it too obscure? I liked it, thanks CP.
Tue, 01/27/09 - 08:37
Of course the gym includes tanning beds, a waxing station, and hair gel. Its the Frank Mir experience.
Tue, 01/27/09 - 08:38
AND of course all the fattzos and internet MMA einsteins are offended by the meere mention of a GYM ROFL!!! Untill you can bench at least 250 you shouldn't even be allowed to be in conversation about gyms.
Tue, 01/27/09 - 08:46
I'm just glad I have a ton of disposable income so I can train at a UFC gym & get my Black Belt in BJJ from Brad who will not only be the head Jits instructor, but also the manager of the UFC smoothie bar on alternating Saturdays. And after every class I can discuss the finer points of the guard while Brad makes me a post workout Georges "Rush-Berry" St. Pierre smoothie (that shit is trademarked Dana don't even think it.)
Tue, 01/27/09 - 08:50
I know nothing made me lol......damn you!
Tue, 01/27/09 - 08:59
Question, so are all the fighters we love douches? I mean, most of them wear those Affliction type T's...
Tue, 01/27/09 - 09:05
I have seen more awesome quotes on this one thread!! You guys are funny! The Frank Mir experience! That is classic! I don't think that the UFC is thining clearly in this Gym idea. Our country is in a recession and slapping your name on a high-risk venture like a gym franchise is pretty stupid. People won't have the money to blow on a UFC Gym membership when well established franchises like Ballys or 24hourFitness will be cheaper and less attractive to douchebags.
Tue, 01/27/09 - 09:06
"Rush-Berry" --- Priceless, this man needs a shirt.
Tue, 01/27/09 - 09:08
Hopefully they open one here in Houston, that'd be cool to check out. *Orders Affliction T-shirt :P
Tue, 01/27/09 - 09:11
Hear me now and believe me later, Fedor is a little girlie man and is in danger of having a flabalanche. Arnold is the real P4P heavyweight and thats that.
Tue, 01/27/09 - 09:21
Keep calling Affliction T-Shirts guys you dumb fuck -Every ufc show the tapout guys are on at least twice -You have fucking action figures you faggot -Keep calling fedor a pussy you piece of shit (I guess you want to delete that statement about arlovski coming back to the ufc) -Every ufc event you have to have a gay commercial about a movie or a fucking video game (halloween 3d who the fuck adds this shit) -The tuf show has become a fucking circus, with no good fighters left -You mock every company that was paying your fucking bills once you fire them for some bullshit reason. -Put a card together with more than 2 good fights, affliction put on there 2nd show and had 6 of 9 really good fights. Now you want to open ufc gym Guess this is your life long dream to bring back the danalcise where bald men in tight shorts bench press 300 lbs and then sign you to 5 fight contracts and openly fuck your ass. Even Anderson Silva your main guy isn't getting the kinda money he deserves you piece.
Tue, 01/27/09 - 09:24
You can't spell fuck without UFC.
Tue, 01/27/09 - 09:29
lol @ TUFGUY please be kidding..
Tue, 01/27/09 - 09:30
If they have the kimbo arcade game, then I'm there.
Tue, 01/27/09 - 09:33
@ Kadumel LOL!
Tue, 01/27/09 - 09:33
Fuck this overpriced gym. All you really need to get ripped is one pound of Stevia into your body over the next 30 days.
Tue, 01/27/09 - 09:45
Some how I imagine Dana White like Ben Stiller in Dodgeball screaming at the gym members while inflating his crotch pump.
Tue, 01/27/09 - 09:58
@ ADW "I don't think that the UFC is thining clearly in this Gym idea. Our country is in a recession and slapping your name on a high-risk venture like a gym franchise is pretty stupid. People won't have the money to blow on a UFC Gym membership" ADW, I would agree with you in that line of thinking too, but surprisingly, I spoke to a gym/BJJ studio owner in Philly who said that just the opposite is happening. Since the economy slid into the toilet, gym participation is up. He told me that a lot of people are depressed and use the gym as an outlet. Just like Tom Cruise says: working out is a cure for depression! On the other hand, the karate studio I go to has taken a big hit on new and existing memberships.
Tue, 01/27/09 - 10:06
New business ventures, multi-million dollar sponsorship deals, expansion into new countries. When am I going to see the bottom guy on the card make more than 2000$ to lose? Cause' that hasn't changed since before it started to become mainstream. Now they are trying to get even greater control over fighter sponsorships. There is talk of 360 degree contract's, which would obligate the UFC to attain all the sponsorships for the fighters , taking a fee for the service of course, and eliminating any control the fighter himself may have in generating income outside the UFC. Vultures.
Tue, 01/27/09 - 10:11
This idea is SO gay...
Tue, 01/27/09 - 10:11
"You can't spell fuck without UFC" LMFAO This sounds like a dumbass idea. Mainly because you won't be able to work out without being interupted by a fight breaking out between 2 dumbass tough guy noobs. The fight will probably start with an argument over who would win a fight between diego alvez and anderson sylvia.
Tue, 01/27/09 - 10:12
We should look at this in a positive light; now those of us who actually train will be given unfettered access to the Affliction-clad UFC fan-boys who claim they do "MMA."
Tue, 01/27/09 - 10:18
I think that Cagepotato should have a MMA fighter Smoothie flavor contest. That Rush-Berry is just to damned funny! BJ the Prodi-gee thats Choclatey! Lyoto Machida's "Dragonfruit" Runners Fuel: The Ultimate Kalib Starnes Endurance Shake.
Tue, 01/27/09 - 10:22
@ Hmm... "Question, so are all the fighters we love douches? I mean, most of them wear those Affliction type T's..." Umm, one small detail you missed. The fighters get PAID to wear those ridiculous shirts.
Tue, 01/27/09 - 10:26
@lildan I was wondering when the Stiller/Globo Gym references would start coming in. I was hoping I would be the first.
Tue, 01/27/09 - 10:28
@ bubbafat: "Now they are trying to get even greater control over fighter sponsorships. There is talk of 360 degree contract's, which would obligate the UFC to attain all the sponsorships for the fighters , taking a fee for the service of course, and eliminating any control the fighter himself may have in generating income outside the UFC." Totally agree... this is just bad timing. Affliction just pulled off a pretty decent card. They have the best fighter in the world (a heavyweight, no less) on their roster. Is the UFC trying to make it easier on the competition? I hope Fedor never fights in the UFC. They're fighters get ripped off big time. And the ring is more fan friendly and chicks like it more.
Tue, 01/27/09 - 10:29
this idea is retarded. They'll put a gym in Vegas, then put mandatory language in every fighter contract that they must make an appearance at this new gym.
Tue, 01/27/09 - 10:51
Honestly, I have been a fan of the UFC for years, and have attended close to 30 LIVE events, and have thought that everything they have done up to this point was great...BUT this has to be the worst idea I have ever seen, for the many reasons stated above. I may have to eat my words, but I think this will be a losing venture.
Tue, 01/27/09 - 11:11
I hope this drives the UFC out of business and opens up a more fighter-friendly market. Dana White belongs on the unemployment line.
Tue, 01/27/09 - 11:22
@ OBI Maybe some of the older women you know think you might be a closet homosexual for watching UFC/MMA, participating in BJJ, and whathaveyou. But younger chicks, my age (25) and college age and I've even seen some in your age territory love MMA. When I was in college I got some girls hooked on it and they would go to the bars with me all the time. My girlfriend loves it, she's got Randy's book signed by Randy, Octagon the Book and some UFC DVDs. Plus you slap GSP and a "fit" Arianny or Logan on the gym brochure chicks will dig it.
Tue, 01/27/09 - 12:02
Don't forget the Hermes Kiwi Franca smoothie with real Kiwi and alcohol.
Tue, 01/27/09 - 12:05
Finally. FINALLY. What was my workout missing? Octagon control.
Tue, 01/27/09 - 12:22
Kurt Pelligrino's BlueBerry Batman Surprise
Tue, 01/27/09 - 01:31
"I gave all my fat clothes to my fat friends"
Tue, 01/27/09 - 01:31
Hopefully Dana's fat ass gets the first membership
Tue, 01/27/09 - 01:51
I hope that shit doesn't come to my town. I had a real cool Muay Thai Gym and boxing gym that was run outta business by fucking city boxing. I HATE big time gyms! Anyone trying to run a boxing gym or a kick boxing gym is gonna have a hard time trying to compete
Tue, 01/27/09 - 03:00
As long as Sean Sherk offers supplementation advice, sign me up!
Tue, 01/27/09 - 03:21
I wonder if they'll have the Kimbo Boxing machine there...
Tue, 01/27/09 - 03:45
I was actually thinking about this being the next step for UFC a few days ago. If they don't rush into it this could could work well. Outfitting a gym geared to MMA fighters isn't going to be insanely expensive. The main problem will be to get trainers who are qualified. Although, with the popularity of MMA with younger people there will be a bunch of super skilled kids coming up in the next few years. It would be disturbing to see all of smaller gyms fold.
Tue, 01/27/09 - 06:20
"It would be disturbing to see all of smaller gyms fold." Which is EXACTLY what will happen if the UFC's plans are successful.
Tue, 01/27/09 - 09:04
Dont worry Ben the Affliction meatheads will eventually be asked to change their shirts after Tom Atencio opens up a gym across the street with the #1 Russian equipment and a couple of machines they found in the dumpster because they weren't up to their standards anymore.
Wed, 01/28/09 - 12:30
This is the biggest FAIL Idea i have ever heard of. Every spotty teenager will beg their mom to sign them up for this gay shit...while every REAL Mixed martial Artist in training already belongs to one of the thousands of REAL mma gyms across America. TRAGIC.
Thu, 06/09/11 - 04:10
[...] we initial told we about a UFC’s plans to conquer a aptness market dual and a half years ago, we might have approaching a “fastest flourishing competition in a [...]
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