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The UFC Wants to Pump, [Clap], You Up


(Who wants to have their weight proportional to their f*ckin’ height? Image courtesy of UFCGyms.com.)

Don’t renew your Curves membership just yet. From a new press release on UFC.com:

The fastest growing sports organization in the world, the Ultimate Fighting Championship® (UFC®) in partnership with New Evolution Fitness Company (NEFC), today announced plans to launch a nationwide and global network of UFC gyms.
 
“UFC Gyms is something we’ve been looking at for a long time, it completely made sense to me when we found the right partner in Mark Mastrov — this is the guy who has created some of the most powerful fitness brands in the world,” said Dana White, UFC President. “UFC gyms are going to shake up the fitness industry the way UFC shook up the sports industry. All the energy and excitement that we have brought to the fight business we are now going to bring to the fitness business. There is going to be something for everybody at all levels — from first timers to world class athletes — we’re going to get people excited and motivated to work out and get in great shape.”
 

 
“UFC Gyms” will be the first major brand extension for the Ultimate Fighting Championship, the all-time industry leader in the sport of mixed martial arts. In alliance with NEFC owners Mark Mastrov and Jim Rowley, developers of many of the world’s most successful fitness brands, UFC Gyms will give UFC enthusiasts and fitness seekers alike the opportunity to practice the training techniques of famed UFC athletes, such as Georges St-Pierre and BJ Penn.
 
With a diverse, loyal fan base of millions in the United States and abroad, UFC Gyms will become the fitness destination of choice, providing all-around training, conditioning and health options for men, women and children of all ages.

Most notably, Mark Mastrov founded 24 Hour Fitness in 1983 and became its chairman of the board in 2006; he resigned from the company a year ago. "New Evolution Fitness Company" doesn’t really exist on the Internet right now, so it might be more of a theoretical entity that only exists for the purposes of the UFC/Mastrov partnership. But let’s not lose sight of what’s important — your town may one day have its own UFC Gym, where Affliction-clad meatheads get their grunt on in the Dana White Powerlifting Master Class, while the housewives are toning up in Cardio Jiu Jitsu. And UFCGyms.com mentions that "Octagon discipline instruction" will be offered, whatever that is. But hey, the UFC’s first major brand extension could have been a lot worse. I wonder if they’ll be legal in New York

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Da Truth- January 28, 2009 at 12:30 am
This is the biggest FAIL Idea i have ever heard of.
Every spotty teenager will beg their mom to sign them up for this gay shit...while every REAL Mixed martial Artist in training already belongs to one of the thousands of REAL mma gyms across America. TRAGIC.
B-tard- January 27, 2009 at 9:04 pm
Dont worry Ben the Affliction meatheads will eventually be asked to change their shirts after Tom Atencio opens up a gym across the street with the #1 Russian equipment and a couple of machines they found in the dumpster because they weren't up to their standards anymore.
Anonymous- January 27, 2009 at 6:20 pm
"It would be disturbing to see all of smaller gyms fold."

Which is EXACTLY what will happen if the UFC's plans are successful.
fighting faggot- January 27, 2009 at 3:45 pm
I was actually thinking about this being the next step for UFC a few days ago. If they don't rush into it this could could work well. Outfitting a gym geared to MMA fighters isn't going to be insanely expensive. The main problem will be to get trainers who are qualified. Although, with the popularity of MMA with younger people there will be a bunch of super skilled kids coming up in the next few years. It would be disturbing to see all of smaller gyms fold.
Joey- January 27, 2009 at 3:21 pm
I wonder if they'll have the Kimbo Boxing machine there...
Lysol- January 27, 2009 at 3:00 pm
As long as Sean Sherk offers supplementation advice, sign me up!
Anonymous- January 27, 2009 at 1:51 pm
I hope that shit doesn't come to my town. I had a real cool Muay Thai Gym and boxing gym that was run outta business by fucking city boxing. I HATE big time gyms! Anyone trying to run a boxing gym or a kick boxing gym is gonna have a hard time trying to compete
Rodney- January 27, 2009 at 1:31 pm
Hopefully Dana's fat ass gets the first membership
Anonymous- January 27, 2009 at 1:31 pm
"I gave all my fat clothes to my fat friends"
ADW- January 27, 2009 at 12:22 pm
Kurt Pelligrino's BlueBerry Batman Surprise
bpd- January 27, 2009 at 12:05 pm
Finally. FINALLY.

What was my workout missing? Octagon control.
Jay Smith- January 27, 2009 at 12:02 pm
Don't forget the Hermes Kiwi Franca smoothie with real Kiwi and alcohol.
Billy Bad Ass- January 27, 2009 at 11:22 am
@ OBI

Maybe some of the older women you know think you might be a closet homosexual for watching UFC/MMA, participating in BJJ, and whathaveyou. But younger chicks, my age (25) and college age and I've even seen some in your age territory love MMA.

When I was in college I got some girls hooked on it and they would go to the bars with me all the time. My girlfriend loves it, she's got Randy's book signed by Randy, Octagon the Book and some UFC DVDs. Plus you slap GSP and a "fit" Arianny or Logan on the gym brochure chicks will dig it.
Anonymous- January 27, 2009 at 11:11 am
I hope this drives the UFC out of business and opens up a more fighter-friendly market. Dana White belongs on the unemployment line.
Anonymous- January 27, 2009 at 10:51 am
Honestly, I have been a fan of the UFC for years, and have attended close to 30 LIVE events, and have thought that everything they have done up to this point was great...BUT this has to be the worst idea I have ever seen, for the many reasons stated above. I may have to eat my words, but I think this will be a losing venture.

MAtt- January 27, 2009 at 10:29 am
this idea is retarded. They'll put a gym in Vegas, then put mandatory language in every fighter contract that they must make an appearance at this new gym.

Anonymous- January 27, 2009 at 10:28 am
@ bubbafat: "Now they are trying to get even greater control over fighter sponsorships. There is talk of 360 degree contract's, which would obligate the UFC to attain all the sponsorships for the fighters , taking a fee for the service of course, and eliminating any control the fighter himself may have in generating income outside the UFC."

Totally agree... this is just bad timing. Affliction just pulled off a pretty decent card. They have the best fighter in the world (a heavyweight, no less) on their roster. Is the UFC trying to make it easier on the competition?

I hope Fedor never fights in the UFC. They're fighters get ripped off big time.

And the ring is more fan friendly and chicks like it more.
Darkside- January 27, 2009 at 10:26 am
@lildan
I was wondering when the Stiller/Globo Gym references would start coming in. I was hoping I would be the first.
Anonymous- January 27, 2009 at 10:22 am
@ Hmm... "Question, so are all the fighters we love douches? I mean, most of them wear those Affliction type T's..."

Umm, one small detail you missed. The fighters get PAID to wear those ridiculous shirts.
ADW- January 27, 2009 at 10:18 am
I think that Cagepotato should have a MMA fighter Smoothie flavor contest. That Rush-Berry is just to damned funny!

BJ the Prodi-gee thats Choclatey!
Lyoto Machida's "Dragonfruit"
Runners Fuel: The Ultimate Kalib Starnes Endurance Shake.
Reel Sandman- January 27, 2009 at 10:12 am
We should look at this in a positive light; now those of us who actually train will be given unfettered access to the Affliction-clad UFC fan-boys who claim they do "MMA."
armfarmer- January 27, 2009 at 10:11 am
"You can't spell fuck without UFC"

LMFAO

This sounds like a dumbass idea. Mainly because you won't be able to work out without being interupted by a fight breaking out between 2 dumbass tough guy noobs. The fight will probably start with an argument over who would win a fight between diego alvez and anderson sylvia.
Anonymous- January 27, 2009 at 10:11 am
This idea is SO gay...
bubbafat- January 27, 2009 at 10:06 am
New business ventures, multi-million dollar sponsorship deals, expansion into new countries. When am I going to see the bottom guy on the card make more than 2000$ to lose? Cause' that hasn't changed since before it started to become mainstream. Now they are trying to get even greater control over fighter sponsorships. There is talk of 360 degree contract's, which would obligate the UFC to attain all the sponsorships for the fighters , taking a fee for the service of course, and eliminating any control the fighter himself may have in generating income outside the UFC. Vultures.
Old, Bald and Irish- January 27, 2009 at 9:58 am
@ ADW

"I don't think that the UFC is thining clearly in this Gym idea. Our country is in a recession and slapping your name on a high-risk venture like a gym franchise is pretty stupid. People won't have the money to blow on a UFC Gym membership"

ADW, I would agree with you in that line of thinking too, but surprisingly, I spoke to a gym/BJJ studio owner in Philly who said that just the opposite is happening. Since the economy slid into the toilet, gym participation is up. He told me that a lot of people are depressed and use the gym as an outlet.

Just like Tom Cruise says: working out is a cure for depression!

On the other hand, the karate studio I go to has taken a big hit on new and existing memberships.
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