From an announcement posted this morning on UFC.com:
Our first question, obviously, is "How much is this shit gonna cost us?" The answer, sadly, is "Even more than we spent to see Avatar in IMAX, which was totally worth it, but still." A quick search for tickets in my area shows that the UFC 111 movie theater experience will set me back $25 per ticket plus service charges. As GalsGuidetoMMA puts it, "I mean, you’re probably not going to go by yourself, right? So for two people you’re looking at over $50. Why the hell wouldn’t you just get the PPV?"
This = truth. If I’m giving up legroom, and trays of homemade hot wings, and the freedom to drink as much beer as I want, and the right to not have strangers shouting in my ear, then I want the experience to cost significantly less than it normally would. Is the audience going to be packed with lonely people who can’t find friends to watch the fights with and who don’t live near any sports bars? I have no problem with Zuffa trying to maximize profits, but after the WEC PPV pricing announcement, I wonder if they’re leaving money on the table by establishing price points that make absolutely no sense. Your thoughts?