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The UFC Will Now Overcharge Fans in Movie Theaters As Well

UFC 111 poster St. Pierre Mir Hardy Carwin

From an announcement posted this morning on

For the first time in UFC® history, UFC fans can head to their local movie theater and take in all the action in the Octagon™, live and broadcast in high definition on the big screen starting with UFC 111: St-Pierre vs. Hardy on Saturday, March 27…
Dana White, UFC President, today announced the UFC has closed a deal with NCM Fathom to present a series of live UFC fights in more than 300 select movie theaters nationwide, as well as plans to have UFC fighters host screenings in various markets. Tickets are available to this special in-theater event at and presenting theater box offices. For a complete list of theater locations and prices, please visit the web site (theaters and participants are subject to change).
“This is an opportunity to provide our fans with another cool way to watch UFC programming on the big-screen, live, in high-def and in surround sound,” said White. “UFC 111 has a stacked undercard and St-Pierre vs. Hardy and Mir vs. Carwin are both title fights, so this is the perfect event to kick off our new deal with NCM Fathom.”

Our first question, obviously, is "How much is this shit gonna cost us?" The answer, sadly, is "Even more than we spent to see Avatar in IMAX, which was totally worth it, but still." A quick search for tickets in my area shows that the UFC 111 movie theater experience will set me back $25 per ticket plus service charges. As GalsGuidetoMMA puts it, "I mean, you’re probably not going to go by yourself, right? So for two people you’re looking at over $50. Why the hell wouldn’t you just get the PPV?"

This = truth. If I’m giving up legroom, and trays of homemade hot wings, and the freedom to drink as much beer as I want, and the right to not have strangers shouting in my ear, then I want the experience to cost significantly less than it normally would. Is the audience going to be packed with lonely people who can’t find friends to watch the fights with and who don’t live near any sports bars? I have no problem with Zuffa trying to maximize profits, but after the WEC PPV pricing announcement, I wonder if they’re leaving money on the table by establishing price points that make absolutely no sense. Your thoughts?

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gog8rs- February 24, 2010 at 2:46 pm
@ let it rain
I don't have a problem with you having your opinion, I personally would not pay $25 to watch it in a theatre (hell I probably wouldn't pay $5). I rather watch at home. But I also don't think DW is screwing his customers. He is giving another option and if people like it he'll keep doing it. Market value is what people will pay for it.
LET IT RAIN- February 24, 2010 at 11:04 am
last i checked the post title read, "The UFC Will Now Overcharge Fans in Movie Theaters As Well". Excuse all of us for staying on topic and speaking our opinion on it. No one is acting like DW is holding a gun to our heads other than stating our opinions. Eat a dick.
suttondc35- February 24, 2010 at 8:58 am
sorry forgot to say....Thoughts on this? I might be off on a tangent here so someone might need to reel me in if I am out of touch with the reality of pre-teen/teenage boys today.
suttondc35- February 24, 2010 at 8:57 am
1. I completely agree with pretty much everyone that has leant their opinion so far...The UFC is finding yet another way to overcharge their fan base.
2. If each theater charged the same amount as they would for a movie then this shit would be awesome.
3. I would much rather go to a sports bar and watch this or have buddies over and split the cost and put down a few thought is that the UFC is gearing this toward a younger many young kids love to watch ufc but their parents would never let them order it...and their buddy Tim, his parents won't let them let's say were going to go see the new GI Joe movie and see UFC 111 instead...if that is what's going on then I applaud the UFC.
bobzemuda- February 24, 2010 at 6:30 am
Oh, and conversely, I watched UFC 109 at PT's Sports Cabaret in Sauget, IL for $20. While that's a lot for one man, it included the opportunity to drink ludicrous amounts of alcohol, fondling by strippers, and wait for it.........

Midget Wrestling.

A win for everyone.
bobzemuda- February 24, 2010 at 6:27 am
Zuffa is more and more like the Microsoft of MMA. Just because you gold plate a piece of shit doesn't make it not a piece of shit.

Shit = Dan Hardy fighting GSP, UFCs in theatres, WEC PPV pricing, Dana White
Robocop Didnt Tap- February 24, 2010 at 4:51 am
It's $20 at my local theatre, but then you have to figure in bail money after I beat down the first clown in a Tapout shirt talking Kimbo this and Kimbo that.
KJGould- February 24, 2010 at 4:16 am
Why do UFC keep editing out Dan Hardy's stomach tattoo? Is it because it's tibetan and they don't want to piss off their new Chinese customers?
FedorsIceCreamDealer- February 24, 2010 at 1:56 am
ehh...I'll just watch the live pirate streaming video for $0 + download it from a torrent site for $0 = $0
AussieJosh- February 24, 2010 at 1:42 am
Does the UFC have an age rating in the USA like 15 +? Cause i can only imagin teens going to see this who dont drink and because there parents will not let them watch it at home!
If that shit was here in OZ i would not go to it!
DazedNConfused- February 23, 2010 at 10:18 pm
Deadpull, if you read my post I say a 15(pack) and 5 dollers to a friend. Woah that would have been embarrasing hey! thanks for looking out for me, but I got this small addition thing down.
NECROPHYTE- February 23, 2010 at 9:19 pm
Yeah but I can't smoke dope, drink beer and make wings in the theater...I don't know if this is a good idea.
ktronics- February 23, 2010 at 8:15 pm
I just fail to see how this ever would look like a good idea to anybody.


If you read his post you'll see that he says he can buy a 15 (pack) of cheap beer and 5$ for the ufc at buddy's place.
gog8rs- February 23, 2010 at 6:36 pm
gog8rs- February 23, 2010 at 6:30 pm
I'm with Andy. I'm not going to go watch it in a theatre, I rather watch at home and drink beer with friends. That said, I don't understand why people bitch about it, nobody is forcing you to go. It is a buisness so if they make money they will keep doing it, if not they'll scrap it or lower the price. That's what you call the free market.
Steffmeister- February 23, 2010 at 5:35 pm
When they start shooting it in 3D this might work. Still, crazy price tag!
Wrye Bash- February 23, 2010 at 5:15 pm
I think this is a great idea, you guys! I like going to the movies, and the only thing I like better than the movies is being subversive!! Is there a more perfect excuse to sneak a flask into the theaters? I think not.
AndyInflammatory- February 23, 2010 at 4:59 pm
I never suggested it was a good idea. It's just one way out of many to watch the fights.

I wont be going to any movie theatres to watch the UFC - I'm like everyone else in that I prefer the comfort of my own home, the sweet, sweet touch of alcohol on my tongue, and the presence of people I actually know.

- but on the other hand, I'm certainly not going to bitch and whine like there's a gun to my head.
LET IT RAIN- February 23, 2010 at 4:49 pm
so Charlie and Andy think this is a good idea? sorry I'm not rich and that I actually have friends.
Jabsent- February 23, 2010 at 4:29 pm
am i supposed to sneak beers in like i'm 15 years old?

this is a shit bomb of an idea, the price just makes it laughable.
vengful1- February 23, 2010 at 3:46 pm
I'd rather spend that $25 on beer and nachos/wings at Buffalo Wild Wings, where the fights are aired for free.
DeadPull- February 23, 2010 at 3:33 pm
DazedNConfuesd, how do you figure $25 can only get you $15 in beer and $5 to watch at a friends house? You could get at least $20 in cheap beer.
Canseco_MMA- February 23, 2010 at 3:21 pm
[Insert fart noise here]......
AndyInflammatory- February 23, 2010 at 2:52 pm
you people all whine like the UFC is holding you hostage or something

flash237- February 23, 2010 at 2:46 pm
prices are ridiculous....WHO THE HELL would pay $25 a ticket to see a card that costs $44.99 at your own home!!! And for godsakes if you go to a sports bar its free to watch!

I personally value the freedom to drink as much beer as I want and have the ability to have a snack without paying the extra $5 for a god damn bag of M&M's at the movie theatre! Zuffa is slowly losing it