Elite XC sent out a press release early this morning trumpeting their ratings success on Saturday night’s CBS offering. They boasted “triple digit percentage increases” when compared to the network’s season average for that time slot, as well as strong ratings about the “key young adult” and male demographics.
The inaugural CBS ELITEXC SATURDAY NIGHT FIGHTS mixed martial arts event, live from Newark N.J., led the Network to demographic victory and significant time period growth among all key young adult and young men demographics from 9:00-11:00 PM, according to preliminary Nielsen live plus same day ratings for Saturday, May 31.
The 9:00-11:00PM portion of CBS ELITEXC SATURDAY NIGHT FIGHTS (2.7/05, 4.30m) was first in adults 25-54 (1.9/06), adults 18-49 (1.9/06), adults 18-34 (1.9/07), men 25-54 (2.6/08), men 18-49 (2.5/08) and men 18-34 (2.6/10).
Those ratings only cover 9-11 pm, the release pointed out, which excludes what they expect to be the highest rated portion featuring the Kimbo Slice-James Thompson bout. Those numbers should be available on Tuesday. And if you happen to live in the 5% of the nation where the show was pre-empted by the “Children’s Miracle Network Telethon”…yeah, tough luck.
While Elite XC and CBS seem happy with those numbers, not everyone was pleased with the outcome. One dissenter in particular found his way on to ESPN to debate the topic, though he might be just slightly biased…
(Okay, the video is screwing up our layout, so just go watch it here)
Bryan Burwell of the St. Louis Post-Dispatch is troubled “beyond belief” by the sport, which he compares to Thunderdome, and Dana White tries to simultaneously make the case against Elite XC and for MMA.Of course, he then denies that he was attempting to draw a UFC-Elite XC comparison, simply because he “didn’t even mention their name.” That, right after saying that what we saw on CBS on Saturday night was “horrendous.” Smooth.
(Props: Five Ounces of Pain)