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Video: A Day in the Life of UFC Executive VP of Business Development, Chuck Liddell

(Video courtesy of YouTube/UFC)

For all of you who thought Chuck Liddell‘s new role of vice president of business development with the UFC was a paper position with the promotion, think again.

It turns out “The Iceman” does a hell of a lot more in a day than Jager shots and beer bongs at afterparties with Clay Guida and Chris Leben.

Cagepotato Comments

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intercept440- April 26, 2011 at 12:22 pm
hilarious, you could totally build a hit sitcom out of that shit.
RwilsonR- April 26, 2011 at 10:21 am
I'm with Drano. Keep it up, Dana.
joe sons balls- April 26, 2011 at 8:40 am
O Chan Says:

Tue, 04/26/11 - 05:53

Good catch, Flair.

that was the best part of the whole thing in my opinion. but it ruled in its entirety, please more of this ufc.
Shifty-Eyed Dog- April 26, 2011 at 7:31 am
Funny, BUT....

it just shows how little CHuck has to actually do in his "job" when he spends his time making skits like this. Think the UFC will ever explain what it is Chuck does? Or are they fine with everyone suspecting it's just a pity job with no responsibilities?
FireMedic27- April 26, 2011 at 6:57 am
That trash can did a killer Chuck Liddell impression...
dranokills- April 26, 2011 at 6:41 am
cagefightmon Says:

Mon, 04/25/11 - 09:35

That was actually pretty cool! . . . but I think Dana still turning into the Dawn King of UFC. Stop being a prick, give us(the fans) what we want and pay the fuckng fighters the money the deserve, you prick.
speak for yourself I do not want what you want. Dana is doing fine in my opinion.
O Chan- April 26, 2011 at 5:53 am
Good catch, Flair.
Ric Flair- April 26, 2011 at 5:27 am
listen closely to when Chuck hits the dude... they throw in a "JARDINE!"
LOKI- April 26, 2011 at 5:16 am
Chuck is a good sport but quite possibly a worse actor than Handy.
Gorgzilla- April 26, 2011 at 4:41 am
DangadaDang- April 25, 2011 at 9:40 pm
And this is why I always liked Ol' Chuck.
cagefightmon- April 25, 2011 at 9:35 pm
That was actually pretty cool! . . . but I think Dana still turning into the Dawn King of UFC. Stop being a prick, give us(the fans) what we want and pay the fuckng fighters the money the deserve, you prick.
RoyNelsonMuntz- April 25, 2011 at 9:21 pm
That. Ruled.
Get Off Me- April 25, 2011 at 8:15 pm
Predictable like most skits these days, but still funny enough.
Not crazy about Chuck standing in between fighters at weigh ins, you never know, what if one fighter trys to push the other and accidentally clips chuck's chin...what if the energy from the staredown causes chuck to have another stroke like he did while coaching TUF....what if the stress of it all cause chuck's gut to grow larger...
I still would like to see him fight Ortiz once more though.
PingPong- April 25, 2011 at 6:33 pm
Chuck should stand between guys at weigh-ins, just in case anything serious pops off.

But yeah that was actually pretty funny.
Ruke Doufus- April 25, 2011 at 6:32 pm
Corny, but I liked the whole coffee room exchange - Knockout, Rampage, Suga, Rua, Rich Frankly(n)...
Canadia- April 25, 2011 at 6:16 pm
lmao I knew everyone and their dog has watched (fitch even has a response for it)

That was pretty funny, I'm glad Dana is giving shit for Lidell to do. Lidell should accompany dana to all the weigh ins, I don't see why not.
TheWarsawExpress- April 25, 2011 at 5:47 pm
"Ain't Happenin' Tito. No one likes you." Priceless. The GSP sound bite was funny, too. Kinda corny, but pretty funny.
smiledriver- April 25, 2011 at 5:41 pm
That moment when they tell him that 55000 seats sold out...he kinda has his Wha' Hoppin' KO'd face on. It made me a little sad.
KrmtDfrog- April 25, 2011 at 5:30 pm
aint happening Tito, no one likes you
dranokills- April 25, 2011 at 5:19 pm
the iceman is a cool dude.
GILL-uh-TEEN- April 25, 2011 at 5:15 pm
Very funny. Well done UFC. Did Chuck really put together this fight card?
Romanhelmut- April 25, 2011 at 5:07 pm
That guy in the coffee room was a pussy....I would have smashed Chuck if he took a coffee before me. I need my caffeine.
Uppercut Magnet- April 25, 2011 at 4:43 pm
Poor tito :(
El Guapo- April 25, 2011 at 4:36 pm
Agreed, that was some funny shit. The still shot of Chuck at his desk reminds me of the scene from "Tommy Boy" where he's playing Star Wars in his office..