Cheick Kongo owns and operates a high-end clothing boutique in Los Angeles called FragoLA. I’ve got nothing clever to say about that right now because that true statement is pretty weird and awesome sounding on it’s own, isn’t it?
Kongo has always gone for a minimalist type of style (think, his vale tudo shorts, necklace and wire-rimmed glasses weigh-in uniform) so I suppose it makes sense that the former UFC heavyweight has chosen to invest in a store selling the latest seasonal offerings from expensive designers. Ok, it doesn’t really make sense but it is a hell of juxtaposition – A bear-voiced 240 pound professional fighter asking little Angelino women if they are finding everything alright – so, check out the video above, if only for the novelty of it all.
Karyn Bryant models some of FragoLA’s finest while interviewing Kongo in the store. I won’t say the interview is bad, I just couldn’t understand much of what was going on. Neither could Bryant.
Kongo shadily refuses to reveal how he keeps prices so low on his men’s and women’s designer duds and, for some reason, talks a lot about how he is black. I’d personally never before noticed that he was.
Kongo’s accent and weird “humor” make for an awkward sit-down. Any tater that gets through all sixteen minutes gets a special place in my heart and a shout-out in my next event live-blog.
So, in conclusion, Cheick Kongo owns and operates a high-end clothing boutique in Los Angeles called FragoLA. Wow.