Maybe Dana White locked himself in a bathroom at some point after hearing that Fedor vs. Rogers would be broadcast on CBS, and screamed until he cried. But at least he’s putting on a brave face for the media. Following a UFC 103 press conference held yesterday, White told Steve Cofield that Strikeforce on CBS is not a game-changer:
No, probably not. EliteXC reportedly hemorrhaged money during their run on CBS, because the license fee they received from the network wasn’t nearly enough to cover their expenses. Maybe Strikeforce was able to carve out a more satisfying deal than EliteXC did, but you have to assume that Strikeforce’s actual end-game is to build up enough interest in their brand on CBS that they can start putting on pay-per-view shows, which would theoretically be much more profitable. Until that happens, Dana White has enough problems of his own to worry about.