("Fyodoroduh!" Props: BloodyElbow)
Fedor Emelianenko is so beloved in Korea that he can get paid to do a Snickers commercial over there without delivering a single line or taking a single bite of Snickers. (Nougat, of course, is strictly outlawed in the Russian Orthodox Church.) I think the YouTube description speaks for itself:
"Pretty" fun? A Korean kid eats a Snickers bar, which gives him the confidence to challenge Fedor Emelianenko to an arm-wrestling match in an airport. If you ask me, that’s crazy fun…
After the jump: Keith Jardine gets some endorsement money of his own.
Eh. I liked Levi’s better.


I live in Korea and was talking MMA in a bar a couple of weekends ago. No one knew Fedor. They were however obsessed w/Crocop. Not sure these guys were a good gauge of MMA prowess however since one of them took a compact out of his pocket and checked his appearance mid conversation.