We first caught a glimpse of the incredible human Whack-a-Mole style training device designed by Nexersys when Matt Serra took us on a tour of Chael Sonnen’s house in between trips to the deli to get some nice gabagool. Chael could not speak highly enough of the revolutionary piece of equipment, so much so that he recently decided to appear in an ad for the product. Sort of.
Basically, the “ad” is nothing more than the “Oregon Gangster” riffing on prison politics and how awesome he is for just under a minute. He not once mentions the product at hand, or even how it works, but that kind of frivolous information is best left for the puny-brained weaklings who think that a few push-ups a day will transform them into the next Ultimate Fighter. So goes the reasoning of Chael P. Sonnen.
As you can tell, the Nexersys device is basically a high-tech version of the Bas Rutten Body Action System, proving once and for all that every genius idea to come along in the history of the sport stems from “El Guapo.” In a way, Rutten is kind of like the Kevin Bacon of MMA. And given Sonnen’s history of “borrowing” ideas from legends of their respective sports, it’s not exactly shocking to see him endorsing a product that was half-stolen from one of the greats. On the other hand, we do appreciate Sonnen’s “Cullman Liquidation” style approach to selling the product, which is undoubtedly the greatest marketing technique of the modern era.