In light of recent events, it perhaps makes sense that the UFC would pull out all the stops to stir up some interest in the ever-elusive female demographic. That being said, the idea of having Vitor Belfort seduce our girlfriends/wives right out from underneath us, while clever, could have the opposite effect on the male demographic that basically built the sport from the ground up.
Regardless, the new trailer for UFC on FX 7: Belfort vs. Bisping – which goes down on January 19th in Sao Paulo, Brazil – forgoes the typical knockout-heavy highlight reels in favor of Belfort, a flamenco guitar, and a voice that will turn your woman’s pantalones into the Typhoon Lagoon at DisneyWorld. We’ll give them props for originality, but at the same time, they better deliver Ronda Rousey on a stripper pole when the UFC 157 promos start rolling out or there are going to be some serious problems.
We hear they shot a similar promo featuring Michael Bisping going apeshit on a turntable while “Ooonts! Ooonts! Ooonts!” blared in the background, but it was later scrapped for being — as the head of the UFC’s marketing department put it — “Way too Goddamned douchey.”