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Wah Wah Wee Wah!! UFC on Fox Will Cost Zuffa $16 Million

(There can only be one Baldfather around here.) 

Proving the belief that if you want to make an omelet, you gotta break a couple million eggs, Lorenzo Fertitta gave full disclosure as to exactly what the UFC’s monumental debut on Fox would be costing Zuffa in a recent interview with Sports Business Journal:

When we were on Spike TV, that was a launching pad. We look at Fox as a bigger and better platform that could elevate the brand. We’re flat out going to lose money on this fight. But that’s the investment we’re making. Those are the steps we’ve got to take to make Cain and Junior pay-per-view stars and lift up the whole thing. Maybe we think a little funny here, but that’s well worth forgoing $16 million. Take that out over the next 10 years and we get a healthy return.

Hot Damn!

Now, though it may seem like pocket change to Zuffa, Dana White has stated that he is incredibly nervous leading into the event, mainly due to this whole “Brazilian Jiu Jitsu” thing, which he feels some of the more casual fans out there may have a hard time dealing with:

I’m nervous. This is the first time in a long time that I’ve been nervous. I don’t get nervous anymore. I get excited and I get pumped up for fights. But you know, I’m nervous for this fight. I’m genuinely nervous like I was at UFC 30 when we did our first one … But the way that I approached this whole coming-out party on Fox is, we live in this little bubble. I live in a world of armbars and rear-naked chokes and triangle chokes and ground-and-pound and all that stuff, but there’s millions and millions of people who have never even heard of any of that and don’t know anything about the UFC. As big as the UFC may seem, it’s not. We’re so far from mainstream still, and now we’ve been given the opportunity to do it. That’s why Saturday is so important. It feels good and I’m excited, yeah, but I’m nervous, man. I’m excited and I’m nervous, and I don’t like to be nervous.

Fret not Dana, we have you covered on that front. And considering who the main event players are, we sincerely doubt that BJJ will play a huge role in the outcome of the fight. But it’s hard to argue with DW, because no matter which way you slice it, more than just a truckload of cash is on the line come Saturday night. We’ve already laid out the keys to success for the UFC’s major network debut, but it’s a bit distressing to think that the thing possibly hindering mixed martial arts from mainstream acceptance is not the whole “extreme violence” factor, but a tactical element of the sport itself. So the question is, how do we get the common folk excited for a sport as abrasive and multi-faceted as MMA? Figure this shit out will you, Potato Nation?


Cagepotato Comments

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cabj1905- November 10, 2011 at 1:46 pm
Well, I look at it this way: If the fight were on PPV, let's suppose that it would get exactly 1 million buys. At $50 per buy, they'd expect to get $50 million of PPV revenue.
If they're only losing $16 million, that means the sponsor deals are netting them an upwards of $30 million.
If they were expecting to sell 1.5 million PPVs, that would normally net close to $75 million. Less the $16 million they expect to lose, that would put the sponsor deal at just under $60 million. That's not bad at all to get the national TV exposure.
I think they try to make it sound like they're paying $16 million out of pocket like they did a decade ago. They're just talking about money they never had. That's a pretty easy investment for Zuffa, IMO.
humperdinkal- November 10, 2011 at 9:07 am
DW's nervous?! How about the two fighters, forget about them DW? Cain and Dos Santos are the ones that will make or break the UFC from becomming more Main...
SnackDaddy- November 10, 2011 at 5:59 am
"Fret not Dana, we have you covered"
In before Xena Warrior Princess goes mental with his conspiracy theories.
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Todd M- November 9, 2011 at 9:19 pm
I don't know guys I have a feeling Cain may just make this a technical battle, he clearly has the wrestling advantage and he could surprise us by going for a sub. Cain has good striking but the safer game plan is to take JDS down and I'm sure Cain has been working on submissions, also when Carwin caught JDS in that guillotine late in the fight with tired arms JDS seemed to be sweating getting out of it, just a possibility though I wouldn't be surprised if Cain stands with JDS and uses angles and leg kicks, IMO JDS hasn't faced a striker as good as Cain and obviously vice versa.
fatbellyfrank- November 9, 2011 at 8:01 pm
gotta feeling Cain V JDS may not be that technical, just a hunch
DangadaDang- November 9, 2011 at 5:13 pm
Agreed, it's just what came to mind when I thought of that phrase. How's this tickle your fancy?
TellaTruth- November 9, 2011 at 5:09 pm
why the hell did you link to that song? awwwful.
DookieShorts- November 9, 2011 at 4:06 pm
lol 25 minutes of wrestle-humping from cain coming right up!
zhanguu- November 9, 2011 at 3:22 pm
KINGMADE- November 9, 2011 at 3:16 pm
also the absolute worst possible thing that could happen... death in the cage. So maybe a bunch of BJJ matches would be best for the first one. I do not know if the ufc would ever grow any more than were it is right now, if there is a death in the cage on live network television.
KINGMADE- November 9, 2011 at 3:14 pm
Just line up a bunch of sluggers... with one BJJ vs BJJ match... fans get a little education and a break to get another beer, then non stop hooks and superman punches.

MY reCAPTCHA was not incorrect god damn it.
MediumRare- November 9, 2011 at 2:23 pm
The common folk are just as bloodthirsty as we are. They're just more reluctant to admit.
Show them something like this:
and they'll be hooked. They may not admit it to all their friends but they won't be able to help themselves.
TheWarsawExpress- November 9, 2011 at 2:22 pm
The first couple FOX events should feature fighters that will probably stand and bang. Then after about 6 months start letting real UFC fighters get on the card. I realize this is cheap, but come on.
skeletor- November 9, 2011 at 2:13 pm
fuck you danga
the silver hawaiian- November 9, 2011 at 2:13 pm
Dana's honesty in that little bit was quite refreshing. And frank. Err, factual. Something.
Fried Taco- November 9, 2011 at 2:07 pm
Have hot girls in bikinis standing in the ring while they fight. That way it won't seem so gay.