As reported earlier this week, the UFC and FOX have been finalizing a new broadcast deal that will place up to four annual fight events on the network and move weekly programming (like The Ultimate Fighter) to cable subsidiary FX. The partnership will be made public today at a press conference in Los Angeles, scheduled for 10 a.m. local time. (Or at least that’s what we think will happen. I mean, what else would they announce? Their mutual love of It’s Always Sunny?)
Expected for the press conference are Dana White, Lorenzo Fertitta, Georges St. Pierre, Frankie Edgar, Rashad Evans, as well as FOX Sports Media Group Chairman and CEO David Hill, Co-Presidents and COO’s Randy Freer and Eric Shanks, and FX President John Landgraf.
fxnetworks.com will host a live stream of the press conference at 10 a.m. PT / 1 p.m ET. Keep your eye on it, and we’ll talk later.