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WEC Promises “Greatest Cagefight In History”

Watching this promo video for the WEC’s Urijah Faber-Jens Pulver bout on Sunday, I was all set to praise the clean, understated style. This is a nice break from the monster-truck-rally feel of a lot of promos, I thought. Then I got to the 0:46 mark, where they explicitly promise that this will be “the greatest cagefight in history.”

Let’s ignore the fact that “cagefight” is not, as Walter Sobchack would say, the preferred nomenclature. Instead, let’s ask who thought it was a good idea to make a claim that attempts to predict the future while simultaneously setting viewer expectations unreasonably high?

I think the Faber-Pulver match-up will produce an exciting fight, but now that I’ve seen that promo I’m going to be really disappointed if, once it’s over, I manage to think of even one bout in cagefighting history that was better. Why not aim just a little lower? Like, “greatest cagefight this week”. Or maybe, “one of the top twenty or so cagefights in recent memory”? I guess this is why I don’t work in marketing. Plus, those types always want you to wear a tie and pants and stuff. Squares.

Anyway, if you’re up for more gross exaggerations of the future, Versus is airing their “WEC Outside the Cage” special again tonight at 6 pm. It should be the greatest pre-fight hype special in history.

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knightrida- May 29, 2008 at 3:50 am
Ram Says: 8 year-olds, dude.....





...8 year olds.
Anonymous- May 28, 2008 at 11:36 am
well i suppose faber is the best featherweight...including pulver that makes 5 of them.
Ram- May 27, 2008 at 8:45 pm
8 year-olds, dude.
Bdawg- May 27, 2008 at 6:36 pm
It's actually at the .52 mark that the claim is made.
Walrus- May 27, 2008 at 6:09 pm
Donny, you're outta your element.
Ram- May 27, 2008 at 3:26 pm
Playing "Which Ben Is It?" is getting a lot easier...Big Lebowski references are a dead giveaway...
C-Bus Allstar- May 27, 2008 at 11:45 am
The best thing about the Pulver vs. Faber fight is the fact that it's gonna be free on Versus. That's pretty sad iddinit?
ksgbobo- May 27, 2008 at 2:14 am
Well I think they cleared themselves up on the actual show. They said that it was the greatest fight in WEC history or something like that. Obviously there are better fights in MMA history - like the time I put Fedor in a triangle choke and choked him unconscious.
Drew- May 26, 2008 at 11:43 pm
'well there is the literal connection, dude'
tully- May 26, 2008 at 10:11 pm
lol

faber blows
bfowlkes- May 26, 2008 at 9:09 pm
Mark, you have a point, but how else was I going to work the Big Lebowski reference in there? To make up for it, I've added a fun video link.
Popetastic- May 26, 2008 at 9:05 pm
I always appreciate a Big Lebowski reference.
Mark- May 26, 2008 at 8:59 pm
While "cagefight" may not be your preferred nomenclature, let's not forget what the initials WEC actually stand for. Then it kinda makes sense....
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