Hey, you remember how Chuck Liddell and Rich Franklin always used to appear in Xyience commericals, and now they don’t so much anymore? Well, as Adam Swift reports on Sherdog, the two UFC stars terminated their endorsement deals due to Xyience’s non-payment. Forrest Griffin, Josh Koscheck, Mike Swick and Cung Le were also short-changed by the nutritional supplement company, though all the fighters (including Liddell and Franklin) report that they’ve now been paid in full.
The Xyience website continues to feature fighters who have left the company, including Matt Hughes (who wasn’t happy with Xyience’s performance and now shills for Nutritox*) and Sean Sherk, who blames Xyience’s Xtreme Joint Formula for his positive test for the anabolic steroid 1-androstendione. Interestingly, no fighter has blamed their split with the company on the fact that the Cran Razz energy drink tastes like rotten piss.
Despite everything, Xyience has managed to sign a three-year extension on its exclusive partnership with the UFC. Says Dana White: “We look forward to our future endeavors together as both of our companies continue their explosive growth.” Anyway, read the article for all the details.
* Special to Matt Hughes: I’m not sure I’d trust a nutritional line with the suffix “tox” in its name. You know how Botox is short for “Botulinum toxin”? It’s basically a paralytic poison. Which works for wrinkles, apparently, but I’m not sure how a toxin would benefit your muscular/cardiovascular systems. Anyway, you’d better do some more homework on the stuff, because Matt Serra just signed a contract with Vitideath and he’s looking HUGE.