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Zuffa Bans Nazi-Themed Sponsor Hoelzer Reich

(Makes a perfect Hanukkah gift.)

When Octagon newcomer Joe Brammer walked out for his debut at UFC 106 wearing apparel from controversial clothing manufacturer Hoelzer Reich, it raised a lot of eyebrows around the MMA world.  Why was an organization that has banned sponsors for the pettiest of reasons allowing clothing that seemed so obviously, shall we say, inspired by Nazi Germany to appear on their broadcast?  Cage Writer’s Maggie Hendricks got after the Zuffa brass about it, and now the WEC’s Reed Harris tells her that Zuffa fighters won’t be wearing this particular mix of skulls and Iron Crosses any more.

Of course, Hoelzer Reich still maintains that there’s nothing Nazi-ish about their company.  They just make clothing that is, according to them, "based on our interest of WWI and WWII Germany."  They also only sponsor white fighters (edit: they do appear to have one black guy on the payroll), though that could be a coincidence.  What’s not a coincidence, however, is the repeated similarities between Hoelzer Reich designs and Nazi imagery

The company will tell you that they’re just proud of their German heritage and that’s why they often model their designs off Nazi military symbols and uniforms.  Sorry, but that doesn’t fly.  Want to know why?  Go ask an actual German.  There’s one specific period of their national history that they’re really not proud of, and it just so happens to be the period most commonly associated with the Iron Cross, which Hoelzer Reich describes as "a symbol of courage, honor, and leadership." 

Yeah, and the swastika is just an ancient Hindu religious symbol.

It’s possible that Hoelzer Reich is just a misguided group of people whose sense of style is trapped in 1930′s Germany.  It’s also possible that they saw all the money Affliction was making by appropriating the symbols of other cultures and selling them at the mall next to the Orange Julius stand and they decided to try something similar. 

What’s not possible is that they had no idea their stuff might possibly be associated with Nazi Germany.  They knew what they were doing.  That it took Zuffa this long to realize it is what’s really amazing.


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Harkonnen- March 25, 2013 at 1:56 pm
It is clear what their politics are, so definitely it is clothing that no one should wear. That-said, the swastika is an ancient Hindu religious symbol as well as being a symbol found in numerous cultures (Norse, Near Eastern, and Asian) so it is legitimate for people to wear them as long as the context of is very clear (i.e., no skulls, German helmets, etc.)!
LetMeStickItInYourRua- December 11, 2009 at 1:51 am
Are you kidding me? I am too cheap to pay damn near $40 on one of those pieces of shit. I'll stick to my cheap ass $20 a piece Tapout shirts. I get enough shit as it is for being German and for having German phrases tattooed on me. lol. I don't need someone thinking I'm the next Hitler now,.
UFC fan- December 10, 2009 at 6:05 pm
Nate you ask to many questions, and you are dumbass, isn't that enough for you?
You have a different opinion about things than me, and you are often fucking wrong anyways, why make it worse by being one of many instigating asshats? Do you want to continue to toss insults, because you suck at it.

oh and go buy the fucking shirt, some of us have more class, go have fun being a tool.
LetMeStickItInYourRua- December 10, 2009 at 4:56 pm
Time for me to not be funny for once. I like the overall design of those shirts. Remind me of old school band shirts with very little on them but simple direct lettering and images. Who cares if they are "Nazi" related? Are you afraid that by buying and wearing one of these shirts that your money will somehow help fund a KKK pool party? Give me a break. If you like it, buy it. If not then shut the fuck up. Stop being a nation of shit talkers.
NateGetsIrate- December 10, 2009 at 4:33 pm
ALL of your responses? I only said 2 things to you, you inbred redneck! And the first one was in response to some dumb shit you said to ME.

And what the hell kind of job do you have where no math, spelling or grammar is needed, but it allows you access to a 'puter? Are you typing to me out of a trailer home while you're living off welfare? You can be honest. You're among friends here.
UFC fan- December 10, 2009 at 4:08 pm
is trolling all my responses on this website a good thing in YOUR opinion?
NateGetsIrate- December 10, 2009 at 3:58 pm
^ Sooo, is trolling the comment section like you do all day long a GOOD thing in your opinion?
UFC fan- December 10, 2009 at 3:46 pm
"richorama Says:
Thu, 12/10/2009 - 08:54

Also, the root of all evil? That would be religion, my friends. Without it, evil people would do evil things. Good people would do good things. The reason why good people do evil things, is because of religion."

ummm noooooooooo that would be MONEY, NOT religion. You need to get your facts straight as well.

good people don't DO evil things...that would be evil people PRETENDING to be good, but it isn't religion that makes someone evil or good, that is a choice we all make as human beings, each person is responsible for his or her choice. And one can change to the other.

as a counterpoint to my point about the saying being "money is the root of all evil", I really don't believe that saying. I believe the root of all evil is man. Man or HUMAN because they are the only animal on this planet with a soul, and a higher power of brain function is allowed the previous said GOD given choice to choose to be evil or good, THAT is the root, it comes from our flawed, and fallible human makeup.
Dave Chappelle- December 10, 2009 at 9:39 am
White Powwa!
NateGetsIrate- December 10, 2009 at 9:20 am
@ mt59801:

If you feel so strongly about ur opinion, then i challenge you to walk around Compton, Harlem or Atlanta wearing one of the HR shirts.
richorama- December 10, 2009 at 8:54 am
Also, the root of all evil? That would be religion, my friends. Without it, evil people would do evil things. Good people would do good things. The reason why good people do evil things, is because of religion.
richorama- December 10, 2009 at 8:49 am
@UFC fan

Hubris: Overbearing pride or presumption; arrogance.

Dude, take it down a little. I dont want to be presumptuous but you really need to get laid.
UFC fan- December 9, 2009 at 11:06 pm
mt59801 you seriously need to actually study history before you can pull untrue bullshit factoids out your ass. Nobody BUT the Nazi's every attempted to kill off all of ONE race. No other country or waring faction has ever pulled that , just Hitler and his Nazi regime. you need to learn the difference between a waring country that wars to expand its global significance and one that wars for money as apposed to what Hitler did. You are ignorant of the facts. and nothing on this planet signifies evil fucking humans like the Nazi symbols. Time doesn't diminish it. Hitler wasn't trying to get more land or money for Germany he was trying to eradicate Jews, that is a whole new level never before seen, and never will be again I hope.
Join the military and learn the truth and get educated young man, you need to know better, and serve your country while doing it.
KillDozer- December 9, 2009 at 6:01 pm
831 Son you call everyone 'fags' because that's the only insult you've learned after 5 years in school and 30 years of wasted life. Sure you went to school and have a job cleaning shitters in comuunity pools, but that only means you are a fucking loser. Your only friend and girlfriend is your right hand. I don't wanna say you should die because you are dead already on the inside. All you do is call everybody faggots on the internet like a worthless keyboard warrior. I don't wanna talk about ur parents. They didn't give a fuck before, they dont give a fuck now. Fuck em.
mt59801- December 9, 2009 at 4:41 pm
look Nate I'm just pointing out that every culture/nation has some horrific act of war or genocide in their past, but for some reason we've been conditioned to identify the nazi regime with absolute evil. I'm an american, and when I look at our history there's just as much genocide and bullshit, same thing for the UK. Look at the actions of israel now towards palestine. To me it's like saying ban Warrior wear because of the helmet logo, it reminds me that the 1208-1249 Albigensian Crusade killed over a million frenchmen suspected of being Albigensians. The only thing that makes this any less ridiculous is the passage of time. If you really feel that strongly about some shirts then sponsor those fighters yourself so they don't have to rely on the "dirty shirt money" to eat and feed their families. /rant
NateGetsIrate- December 9, 2009 at 3:11 pm
^^^ Moron.
mt59801- December 9, 2009 at 2:40 pm
Why all the german hating? I'm japanese/german/irish. It's cool if I wear a japanese flag or black dragon, no says anything negative about shamrocks, but if I sport an Iron Cross or german eagle everyone is like "Dude you're a minority why are you wearing that racist shit". Maybe they should also ban anything with a star of david, star and crescent, hammer and sickle,a union jack, a crucifix or any of the other 1000 or so symbols that have been used various military organizations throughout history
831 Son- December 9, 2009 at 12:42 pm
You think because I call you a homo (Very true) that I call everyone that? Wow loser, get over yourself. You obviously don't know what you are talking about and continue to be a worthless troll of this site. I bet you have absolutely no friends, don't have a job, dont go to school, and so on.... To sum it up, you are a worthless piece of shit. I bet your parents would be happy if you just died already. We would be too, pussy.
KillDozer- December 9, 2009 at 12:26 pm
wow UFC fag, you said it yourself.
So, according to you, "831 son tears me a new asshole". That's unexpected because all he does is call everybody including me homosexual. That's really original... in your book at least. I just feel the new asshole appearing next to the old one. O boy, I better get it checked out.
I know you secretly admire me because I'm the greatest poster on this site and my first comments are amazing. It's so evident you don't have to pretend that you want me dead.

@ baldwinsteeth
I know, eh? It's like he is bipolar or something. First he says how ppl troll on this site and then..."You are a fucking piece of shit trash". O'rly?
UFC fan- December 9, 2009 at 11:45 am
"evil is evil, regardless of how it was branded. religion, on the other hand, is truly an insult to human dignity. but that's neither here nor there. isnt this an MMA website?"

You are a fucking piece of shit trash, just so you know where we stand.
richorama- December 9, 2009 at 9:47 am

i wouldnt say that it's "infinetely" more acceptable to discuss punching Christ in the face, although that is infinetely more humorous. i was checking out some of your posts in a really half-assed manner and, if i read correctly which i most certainly did not, i see where you're coming from. it does seem, at times, that what happened to european jews 70 years ago is treated as the single biggest crime ever perpetrated. of course, this is debatable. good on you for saying what isnt easy. evil is evil, regardless of how it was branded. religion, on the other hand, is truly an insult to human dignity. but that's neither here nor there. isnt this an MMA website?
NateGetsIrate- December 9, 2009 at 9:38 am
Makes me think of the debate of whites being allowed to use the "N" word since it's excessively used by those that the word offends: blacks.

Bottomline is that some things are just never going to be ok.
Da Spied Her- December 9, 2009 at 9:07 am
If they're not Nazis, why don't they sponsor any Jewish fighters?
Lunk- December 9, 2009 at 8:38 am
Without jumping in the cluster-fuck that is this age old debate, and interjecting my own personal views on this issue like everyone else, as though anybody in the world cares about what a doucebag that calls himself "Robthom" or "SnallTrippin" thinks about Nazis or the Holocaust, I just want to know...

Where do I get one of those shirts?

By now, I think everyone knows the best way to stir controversy and spark interest in something is to ban it. Especially something like this. That way, two "journalists" who run a website and have very obviously biased views against this sort of thing, can fail miserably at an objective report of this news, but succeed with flying colors at bringing worldwide media attention to some obscure and desperate t-shirt company.
newotnek- December 9, 2009 at 8:28 am
I may have slept through History class but didn't the Nazi's hate the Jews? Why is it a big deal that they sponsor no black fighters when their big problem was with other "whites"?

Still a cool looking shirt but not for me. Agree with Robthom, you wear it, you deal with the consequences.