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Business as Usual Update: Former Strikeforce President and CEO Scott Coker Quietly Demoted to Executive VP and General Manager


(Chael Sonnen will be skipping the 9:25 lecture to play blackjack)

An interesting tidbit to come out of this week’s UFC Fighter Summit is that former Strikeforce president and CEO Scott Coker has been quietly demoted to the role of executive vice president and general manager of the recently Zuffa-purchased promotion.

No official announcement was made about the title change and its unclear if Coker’s role with the promotion will change as a result, however the agenda for the week-long event revealed the news that managed slipped under the media radar.

The question is, will someone like former WEC GM and current UFC VP of community relations, Reed Harris be named as Coker’s successor or will UFC president Dana White’s title become “UFC and Strikeforce president?” I guess we’ll just have to wait and see.

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Me likey- May 11, 2011 at 5:00 am
there can be only one
LarsVegas- May 11, 2011 at 2:32 am
Coker would definitely steamroll Dana but have you seen Lorenzo recently? Guy looks extremely ripped and im sure his BJJ isnt that bad. He looks more buffed up than some fighters when he is at the weigh ins every time.
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The Highest Primate- May 10, 2011 at 7:13 pm
No slouch? He got choked out by Princess Leia at the start of the third Star Wars movie..
parchy mcthirst- May 10, 2011 at 6:09 pm
^^"That fat fuck" would probably steamroll the UFC brass (i.e. White, and Fertittas.) He is no slouch. Look some shit up on him
Seoul Brother- May 10, 2011 at 5:49 pm
That fat fuck will end up like Milton in "Office Space."
noizy- May 10, 2011 at 4:21 pm
To be frank, this is a fair assessment of his power and responsibilities at this point. He's the GM because he runs the day-to-day operations. And he's Executive VP because he's not fully in charge anymore; anything major or strategic, like signing a new broadcast deal or co-promoting or anything that has major financial impact would have to be approved by the owners who have a major say in these kind of business decisions. He runs Strikeforce, but he reports to someone else. Dana did mention that Frank or Lorenzo was now talking with Showtime.

Let's face it, Scott just isn't the man. But then again, he was the leader of an organization who was more or less trying to be a significant MMA promotion without the wealth of resources and staff the UFC has. How many hours do you think went into planning UFC 129? A whole bunch; which is probably why there was such a gap between the previous show and the next show. Now compare the staff UFC has - i.e. a LOT - and what SF has - very few; putting on shows after show is a lot of work. They simply couldn't deliver. On top of that their contracts with the fighters were pretty weak; no exclusivity clause, because they simply knew they couldn't make their fighters fight 3-4 times a year. It was managed pretty much as well as they could have. But when you're competing against a juggernut that had a decade of development ahead of you and bankrolled by casino boss, it's hard to just expend the capital to level the playing field. Scott did what he could.

The best he can do now is carve a niche inside Zuffa so that when (or if) Strikeforce folds with the UFC roster, he can remain in the organization. Perhaps build on his Japan connections and develop relationship the UFC pretty much thinks isn't worth it. Who knows. Then again; maybe he can just retire. In the end, who cares really. It's all just business.
RwilsonR- May 10, 2011 at 4:15 pm
@ MRuss - why do they need to have someone with the title of President of SF? Dana White is President of Zuffa (and the UFC), and they could just have a general manager of SF. In fact, general management of SF might well be in Coker's new job description. I honestly don't know, but I'm not too concerned with titles.
Job responsibilities mean more than titles. If Coker was previously CEO/President of Strikeforce before the purchase, it didn't really mean much if his job responsibilities were enumerated under the "bend over and take whatever we give you up the ass" clause in his contract with Showtime/CBS.
Bob Reilly- May 10, 2011 at 4:00 pm
I heard he's being demoted to fighter soon. The lowest paid employee position available.
noizy- May 10, 2011 at 3:51 pm
@Mike Russell: I see what you're saying. I suspect Frank Fertita is; or whoever is in charge of terminating his employment once they fold Strikeforce. ;)
Spicymeatball- May 10, 2011 at 3:30 pm
I wouldn't trust Coker running my local Denny's.
Mike Russell- May 10, 2011 at 3:28 pm
That explains stripping him of the CEO title, Noizy, but why make him VP without naming a president?
RwilsonR- May 10, 2011 at 3:26 pm
Coker's lucky if they give him any sort of golden parachute on his upcoming trip to the bottom.
Kaibo- May 10, 2011 at 3:16 pm
Great read.
noizy- May 10, 2011 at 3:10 pm
Given that Strikeforce is no longer an independent company but a fully owned subsidiary, I suspect he cannot technically be a CEO as he's no longer the head of his organization; he reports to his new Zuffa owners. It's a technicality. But obviously he's no longer fully in charge. That's just what happens with acquisitions, don't you think.
Mike Russell- May 10, 2011 at 3:02 pm
Maybe Randy is slipping into the role of SF president.
Horror Fighter- May 10, 2011 at 2:59 pm
"Dangers of Drastic Weight Cutting"? I hope they balance it with an afternoon session called "Dangers of Losing Your Job When You Don't Make Weight Because Dana White Hates Guys Who Can't Fucking Make Weight." (Oh, and too bad War Machine can't make an appearance to debate the issue of steroid usage.)
BigBalluh- May 10, 2011 at 2:55 pm
Coker should be sucking Danas dick to let him keep a job in the first place
Cup Cheick- May 10, 2011 at 2:48 pm
I imagine the thirty minutes sounds something like this "Steroid are bad mmkay" or Dana saying "You have to be stupid to get caught"...

But seriously this series of articles is dumb.
Lopes- May 10, 2011 at 2:41 pm
11:05 - 11:35 - The Dangers and Risks of Steroid Tests
Uppercut Magnet- May 10, 2011 at 2:40 pm
What?
You expected him to remain CEO after he got bought out?

Why is this surprising?

CP is full of shit now.
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