(Video courtesy YouTube/TheFrankShamrock)

Before you ask, the video above is not a leaked sketch from next month’s MMA Awards. Frank Shamrock really started an anti-bullying organization after some trolls on the Internet hurt his 37-year-old feelings recently. 

Now, don’t get me wrong, I’m not condoning bullying in any way shape or form. I used to work doing PR for an anti-bullying program that is recognized as part of grade school curriculums. I just think this thing reeks of being opportunistic. Maybe Frank saw the attention that Daniel Puder’s anti-bullying crusade has gotten him and decided to hop on the bus.


I’m guessing he didn’t think anyone who knows he isn’t "one of the founders of the sport of MMA," would read the small print on his website.

I’m not the only one who doesn’t think Shamrock’s intentions are sincere.

UFC welterweight Mike Swick, who used to train with "The Legend" at American Kickboxing Academy had some strong words to say about Shamrock’s latest initiative via his Facebook page.

"ARE YOU KIDDING FRANK SHAMROCK!?!? I have seen it all now! I usually keep my mouth shut and stay far away from any controversy or disputes with other fighters but this is too much! Frank Shamrock started a foundation to fight bullies because he was cyber-bullied?" Swick wrote. "OMG thats ironic considering he was the biggest bully at our gym until we had to split him from our team. I cant even list the fighters on the team that were injured and hurt by him and that he passed out in chokes even after they tapped. This is like making the drug dealer a cop so he can help them get more drug dealers. This is like dropping salt into an open flesh wound right before spilling alcohol into it too."

Swick decided to speak in analogies at the end of his post because he knew Frank would understand what he was saying, having worked with Mauro Ranallo for the past few years.

**UPDATE:

Holy shit!

It looks like Frank’s "attacker" was Dana White, which strengthens my claim that this is merely a publicity stunt by the retired fighter.

Frank repeatedly called White a bully in an interview he did last month after the UFC president responded in typical White no-nonsense fashion to claims by Shamrock that he was the reason MMA has a bad name and why it hasn’t been legalized in New York.

White called Shamrock "a two-faced, lying irrelevant jackass," for spouting off his somewhat asinine view on him holding back MMA legalization in the Big Apple and when White shared his, albeit less tactful opinion of Frank, he was called a bully.

Here’s what Shamrock told MMAFighting’s Mike Chiappetta:

"Wow and false, is all that I can say about Dana’s comments that I am a two-faced liar and further, what a bully and terrible example of combat sports meets corporate America. We parted (after our recent meeting) with nothing more than a clear understanding of our different views and brands. Dana’s recent comments on AOL are ridiculous and insulting and I am sad to see them associated with our sport," Shamrock said. "We will never be a true sport, or art for that matter, until we are free to speak our hearts and minds. I was being genuinely honest about my beliefs and dreams and did not attack, insult, curse or become angry with him in any way. And yet in return, I was attacked, ridiculed and bullied, and finally, my character questioned publically."

"My comments in reply to Mr. White’s insulting tirade is that mixed martial arts breeds confidence, builds character and creates strong diverse communities whose foundation is honor, respect and discipline, and Dana White, I refuse to be bullied by you, and further, I respect a man who truthfully stands up and fights for his family with honor," he continued. "Anytime you want to become a real man and not a bully, you let me know. I would [be] happy to oblige you with [a] personal introduction to Shamrock MMA."

So, let me get this straight, Frank….You feel that Dana bullied you, so the best way to get revenge is by bullying him back in the gym. Makes sense to me.