During halftime of yesterday’s NFC Championship game between the New York Giants and the San Francisco Fail Machines, viewers were treated to a UFC on FOX promo that was…kind of odd, actually. Light-heavyweight champion/part-time model Jon Jones is set up as a relatable nice-guy, then kicks his own child into the stratosphere. Jones catches the falling kid, and two nearby moms express their barely-conceled lust for him. And that’s about it.
General strangeness aside, the commercial doesn’t actually show any UFC footage — more evidence of FOX’s gun-shy attitude toward the sport, maybe? — and doesn’t feature any of the fighters competing in next week’s UFC on FOX: Evans vs Davis event. (Rashad Evans probably punched another hole through his wall after seeing this.) I wonder how many football fans watched the commercial in a loud sports bar and thought, “Hey, there’s a new Old Spice guy. Alright.”