During halftime of yesterday’s NFC Championship game between the New York Giants and the San Francisco Fail Machines, viewers were treated to a UFC on FOX promo that was…kind of odd, actually. Light-heavyweight champion/part-time model Jon Jones is set up as a relatable nice-guy, then kicks his own child into the stratosphere. Jones catches the falling kid, and two nearby moms express their barely-conceled lust for him. And that’s about it.
General strangeness aside, the commercial doesn’t actually show any UFC footage — more evidence of FOX’s gun-shy attitude toward the sport, maybe? — and doesn’t feature any of the fighters competing in next week’s UFC on FOX: Evans vs Davis event. (Rashad Evans probably punched another hole through his wall after seeing this.) I wonder how many football fans watched the commercial in a loud sports bar and thought, “Hey, there’s a new Old Spice guy. Alright.”
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Go Pats, Fuck anything with the last name Manning that throws footballs. Unless he's a Potato Nation member, in which case I only enjoy seeing him get slammed and pummeled a little bit.
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The whole idea of the commercial was to use CGI to make it not look real, but phony fake. You know, like JibJab.com.
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Talk about fucking slow on the draw...sure your real name is not Drano, related maybe?
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What was the budget for CGI? I don't mind that you can tell it's fake, but it was about at the level of the monsters from an episode of Xena.
Scratch that, it was nowhere near that level, it's 2012 people, make a fucking effort.
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What a bizarre thing to do from my perspective. Maybe somebody will recognize him from Leno.
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Seriously, though, what's funnier than kicking babies?
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Giants/Pats is going to be a snoozer. The only time Manning connected last night was when he was throwing it away and a receiver got in the way.
http://www.youtube.com/watch?feature=player_embedded&v=0-kCQMDpSVE#t=00m5s
All spelling mistakes aside, I thought it was funny, relatable, and will no-doubt become mainstream with that type of marketing.
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"Figures"
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(Fred Taco = +1)
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