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Jon Jones Brutally Kicks Child in ‘UFC on FOX’ Commercial During Giants/49ers Game [VIDEO]

During halftime of yesterday’s NFC Championship game between the New York Giants and the San Francisco Fail Machines, viewers were treated to a UFC on FOX promo that was…kind of odd, actually. Light-heavyweight champion/part-time model Jon Jones is set up as a relatable nice-guy, then kicks his own child into the stratosphere. Jones catches the falling kid, and two nearby moms express their barely-conceled lust for him. And that’s about it.

General strangeness aside, the commercial doesn’t actually show any UFC footage — more evidence of FOX’s gun-shy attitude toward the sport, maybe? — and doesn’t feature any of the fighters competing in next week’s UFC on FOX: Evans vs Davis event. (Rashad Evans probably punched another hole through his wall after seeing this.) I wonder how many football fans watched the commercial in a loud sports bar and thought, “Hey, there’s a new Old Spice guy. Alright.”

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BaghdadBob- January 24, 2012 at 9:31 am
The commercial looks like it was made by some anti-MMA pressure group.
benhamil- January 23, 2012 at 1:24 pm
Time to go punch myself in the face for daring to think this had the potential to be good.
KarmaAteMyCat- January 23, 2012 at 12:10 pm
As dude kicked that field goal last night I SHOUTED KICK WIDE LEFT... To bad I didnt have it recorded I WENT NUTTS myself.
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Go Pats, Fuck anything with the last name Manning that throws footballs. Unless he's a Potato Nation member, in which case I only enjoy seeing him get slammed and pummeled a little bit.
XENOPHON- January 23, 2012 at 10:26 am
@Clyde Says:
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The whole idea of the commercial was to use CGI to make it not look real, but phony fake. You know, like JibJab.com.
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Talk about fucking slow on the draw...sure your real name is not Drano, related maybe?
Fried Taco- January 23, 2012 at 10:13 am
Just you wait and see, there will be a Superbowl commercial during UFC on Fox 2 featuring Lawrence Tynes kicking a baby through the uprights.
The12ozCurls- January 23, 2012 at 10:02 am
They wanted to cast Brock Lesnar to sit on the swing for this commercial but quickly realized that after the first kick, he would have turtled and waited for the director to stop the take.
Clyde- January 23, 2012 at 9:54 am
If there's something funnier than kicking babies, I haven't seen it yet.
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What was the budget for CGI? I don't mind that you can tell it's fake, but it was about at the level of the monsters from an episode of Xena.

Scratch that, it was nowhere near that level, it's 2012 people, make a fucking effort.
Dizzylittlelord- January 23, 2012 at 9:50 am
it not occur to fox to promote the next time the ufc is on fox
macreadysshack- January 23, 2012 at 9:41 am
Lol -Xeno; Liverpunch . . .
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What a bizarre thing to do from my perspective. Maybe somebody will recognize him from Leno.
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Seriously, though, what's funnier than kicking babies?
XENOPHON- January 23, 2012 at 9:34 am
@Liverpunch - hahaha
Liverpunch- January 23, 2012 at 8:57 am
Jones' acting is as unconvincing as my wife's last orgasm.
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Giants/Pats is going to be a snoozer. The only time Manning connected last night was when he was throwing it away and a receiver got in the way.
XENOPHON- January 23, 2012 at 8:47 am
Jones should have been scripted to let the kid drop...and then said "Sorry Machida, this is no time to catch babies."
KeithHackneyWindmillPalmStrike- January 23, 2012 at 8:36 am
I was ranting about this earlier....so retarded, I hate these weak attempts to make MMA mainstream, trying to appeal to 'normal' 'god-fearing' people....bllaaahhhhhck
bootystar- January 23, 2012 at 8:29 am
@The12ozCurls Says, more like a cut of commercial adverts hey
bgoldstein- January 23, 2012 at 8:25 am
I grew up a Bears fan, ReX. Now, I dig the Giants *and* Patriots, so no matter who wins the Super Bowl, you won't see me falling apart like this guy:

http://www.youtube.com/watch?feature=player_embedded&v=0-kCQMDpSVE#t=00m5s
Viva Hate- January 23, 2012 at 8:14 am
Wait, what? BG is a Giants fan, wager time!
The12ozCurls- January 23, 2012 at 8:10 am
Something tells me that Greg Jackson's advise to "Go get yourself some fans" was not intended towards garnering the affection of middle-aged frumpy house wives.
bootystar- January 23, 2012 at 8:10 am
entertainment these days is like watered down vodka if not sex with a hooker too loose for the empire state building, maybe he should have run the gauntlet of two girls & had to hurdle a cup of crap with apple chunks in front of a mirror
Swick-a-tine- January 23, 2012 at 8:09 am
Did you mean concealed? I think spellcheck is broken?

All spelling mistakes aside, I thought it was funny, relatable, and will no-doubt become mainstream with that type of marketing.
Kid Clam Curtains- January 23, 2012 at 8:05 am
"I hear he's packing 11 inches of throbbing obsidian thundercock, too."
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"Figures"
Cheeseburger Eddie- January 23, 2012 at 8:04 am
At what point is the UFC going to hire lookoutawhale or Genghis Con to do their promos?
Motivated Penn- January 23, 2012 at 7:52 am
That was fucking tragic.
ReX13- January 23, 2012 at 7:41 am
Don't tell me you adopted the Giants while you were in NYC, BG. I want to assume you grew up a Lions fan, which would give me something to feel superior about.
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(Fred Taco = +1)
DangadaDang- January 23, 2012 at 7:38 am
Best. Title. Ever.
WARBONG- January 23, 2012 at 7:36 am
wtf did i just watch?
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