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Jon Jones Will Be Officially Sponsored by the UFC for His Fight Against Rashad Evans

(Yep, just a couple of bros hangin’ out and drinkin’ Bud. Nothing to see here, folks.)

After Form Athletics went out of business late last year, Jon Jones lost his primary clothing sponsor. But he’s found an unprecedented solution for his UFC 145 title match against Rashad Evans, and it underscores just how much faith the UFC has in their light-heavyweight champion. As Jones explained to MMAWeekly:

I’ve had a goal of being sponsored by Nike for many, many years. Part of our strategy to try and make that happen one day is to not be a billboard, and not just be sponsored by TapouT one week, and Affliction one week, and then MusclePharm next week, and all these random companies. If you realize, I try to look for relationships with companies, long lasting relationships with companies. So a part of my brand is to keep it clean. Less is more in my opinion.

When Form Athletics went down pretty much every company in the business was looking for an opportunity to work with me, and I was really honored just to be wanted like that. I thought it was really awesome, it was a real honor. We came up with a strategy to keep it clean and be sponsored by the UFC itself. I’m glad the UFC wanted to work with me as well, and I think that they trust that I’ll never make them look bad. You never have to worry about me with a DWI or doing something crazy.

I think I’m a good company guy. The UFC asks me to do anything and I always do it, and I never tell them no for anything…They put in the deal that if any mainstream companies come after this win that they will let me go, and I think that’s awesome.”

As the MMAWeekly report puts it, “for his fight at UFC 145, Jones will be decked head to toe in UFC gear, pushing their brand instead of another company.” Interesting. I wonder how Rashad will feel that night, knowing he’s facing an official representative of the company. Still, I’d like to see the UFC directly sponsor more of their fighters — if only so we can get a better sense of who the promotion likes and doesn’t like.

Cagepotato Comments

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Kid Clam Curtains- April 17, 2012 at 1:30 pm
Smells like poop and semen in here. What did I miss?
HardKnockLife- April 17, 2012 at 12:23 pm
Well so much for 'Freeing Cage Potato'... at least I got a T-Shirt I'll never wear out of it!
angry little feet- April 17, 2012 at 12:10 pm
Ah so this is what all the hoopla is about. Christ I read this last night & forgot all about that caption already.
Viva Hate- April 17, 2012 at 12:05 pm
You know guys a caption like that could get you in trouble with the UFC and DW
CrushCo- April 17, 2012 at 11:55 am
I'm just commenting for the historical significance...
Xyiencesucksdotcom- April 16, 2012 at 2:42 pm
Jon Jones is already sponsored by Xyience, which is owned by the Fertittas. This new deal must mean they REALLY like him. The fighters sponsored by Xyience right now are pretty much company guys, and their positioning with Xyience is like an insurance policy to keep them in the league no matter what. For example, Lorenzo Fertitta kept Dan Hardy afloat after his 4th straight loss in the Octagon. Lorenzo tweeted his support for Hardy after his last fight with Chris Lytle, promising not to cut him. The decision was taken away from Dana White. Why? Well, about a million cans of Xenergy with Hardy's face on them probably had something to do with it. As if the Xyience situation wasn't bad enough, this move takes things to new Xtremes.
pooch- April 16, 2012 at 11:17 am
If Rashad was smart he would be decked out in UFC garb for his walk out and beat jones' walk out. I would love to see Evans win and see the reaction of UFC brass after sponsoring Jones. I think it is wrong for the company to do so.
Glenn Carlin- April 16, 2012 at 10:48 am
is this not a conflict of intrest for the organiser of the event to be sponsering any fighter? How do we expect to be taken serious when this shit goes on imagine the nfl or the nba decided to sponser a single team for a season
mmcifelli1- April 15, 2012 at 11:57 pm
just a thought. evans who i do respect, although he has been as cocky, even worse at times during his career, has been through to many changes. Think about this for one minute. Those who can relate. He lost his wife. His children live a long way away and can't see them the way he use to anymore. He moved. He is no longer with a camp he considered family. How many changes do you think anyone person can take before they crack or lose their job in real life. It's way to much for anyone. Also, Jones has finished everyone evans beat, or didn't beat, and did it with almost no effort. jones is not even in his prime. he has another five years of learning before he hits his prime. Evans is not in his 30's and out of his prime and is not in a camp as good. The blue print for all camps is GSP's camp. Gsp brings in the best in the world, better than him, for every martial arts discipline he trains for. Example: Boxing coach, former Olympian. Wrestling: Olympians. Jits: World Champion.....And he does this for every aspect. He gets beat in practice. That is the only way to get better. Evans, right now has nothing like that. Nothing. It might be a good camp, and he might seem happy, but he did make the comment "you see what your made of when your at your weakest". Referring to the changes in his life. Unless he gets a miracle landing right hand, Jones wins this before the 5th round. Look up Jones on Google. Look at his resume. He is cocky, and still has a lot to learn, but he is something we have never seen before.
mmcifelli1- April 15, 2012 at 11:46 pm
does anyone know why when i make a comment on what someone says, it doesn't show up? is that the way this is set up?
Big Daddy Duker- April 15, 2012 at 2:20 pm
This fight is doing the impossible...making me root for Rashad.
fightfan- April 15, 2012 at 11:56 am
I dont understand when Bones says....."They put in the deal that if any mainstream companies come after this win that they will let me go"

SO, if NIKE comes to Bones after 145, the UFC will just let NIKE takeover a new deal?
mmcifelli1- April 15, 2012 at 11:45 pm
yes that is what that means. this is a test for the ufc. using jones and of course this helps him as well. also, jones knows that the ufc is cheap. jones wants to be the first fighter in the "cage" world of the ufc, to go mainstream. Think Michael Jordan, Tiger Woods, and Larry Bird.....These guys made more in endorsements than the sports themselves. jones wants to be able to hit nike and get a huge contract such as a 20 million or more type of contract. so the ufc said, take us for now. and when the first mainstream company comes along you can go with them. the reason? it is better for the ufc to be seen in more mainstream marketing.
Amjur- April 15, 2012 at 8:43 am
"The UFC asks me to do anything and I always do it, and I never tell them no for anything".

Gee, I can't imagine why people don't like you or say you're fake. It's gonna end bad for you Bones.
amsterdamheavy- April 15, 2012 at 8:16 am
FBF nailed this. This seems to be a huge ethical lapse for "the ufc". I mean DFW.
Coneblazer- April 15, 2012 at 6:45 am
The sell out continues.... and arrogance like Jones displays is disgusting. (can u imagine GSP spouting off like that?)
Randomlogic- April 15, 2012 at 6:42 am
Hey CP, long time reader first time poster.

I don't know if you are aware of this but it's possible to thumb up comments more than once if you spam the like button before the "Thanks for your vote!" message pops up.
holeeball- April 15, 2012 at 9:01 am
Now that was fun.
NinjaVanish- April 14, 2012 at 11:58 pm
Fuck this stupid commenting section of cagepotato. Why even ask people to post a comment if its going to get fucking erased when they log on? Fuck.
warchief65- April 14, 2012 at 10:06 pm
What ? You people thought that Dana would stay out of the fighters ? Why do you think he's been buying every other fighting MMA organization ? The same reason that boxing and King was buying out the promotion . To make MMA starts look like everything and to tell it's fighters to either do this , or see ya later .
mmcifelli1- April 15, 2012 at 11:39 pm
That is exactly what he is doing. And exactly the reason why. People should know this by now. But you are exactly right.
fatbellyfrank- April 14, 2012 at 9:07 pm
Is it just me or is any else hearing " conflict of interest" the promotion who holds the belt, are sponsoring one of the two fighters competing for the belt?, all or none UFC, and I'd suggets you stay with none, do the NBA sponsor the lakers? do NFL sponsor Green Bay Packers? no, because of the conflict of interest, will Rashad be able to claim Jonesy received unfair financial assistance leading into the bout from UFC, whilst he, well credentialed fighter and great rep for the UFC over the years, receives nothing from the parent organisation? I dont like, I just dont like it
Joedirt- April 15, 2012 at 2:49 pm
Hard to believe in a privately owned business, where the owners made their fortune through gambling, which has no ranking system for match making, that controls all of the press, marketing and sponsoring of their fighters, that has purchases most of their competition, that has contract ties even after they are done fighting.... oh wait... it's not that hard to believe.
intercept440- April 14, 2012 at 8:22 pm
well.... since he clearly just jinxed himself by stating he would never get a dwi or anything....whats our official odds on when he does do something stupid??? im giving it 14 months
RwilsonR- April 14, 2012 at 8:02 pm
They need to start somewhere. Can you give the UFC two seconds to have a test case with their sponsorship before you tell them the need to start sponsoring more fighters and criticizing? Damned if they do, damned if they don't.
Eddi- April 14, 2012 at 6:54 pm
First to sponsor this story