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Sengoku Death Watch: Primary Sponsor Pulls Out, Promotion Circling Down Drain


(Sadly, the Sengoku Girls have already been disassembled and sold for scrap.)

Well, it’s not like we expected something miraculous to happen after Sengoku started urgent report” on its website yesterday, saying that primary sponsor Don Quijote has pulled all of their financial support from the company, and if they can’t find another sponsor to replace DQ, Sengoku’s collapse will be unavoidable. More details via FightOpinion:

The note says that Don Quijote was backing the company fully, including office headquarters. The note says that a lot of money was lost and that rather than stay in the ball game, Don Quijote left and that the ‘heartless mass media’ comments made about them didn’t help matters. Sengoku’s note claims that Don Quijote will continue sponsoring other MMA organizations but that everything is under further review.

With the struggles that Japanese MMA has endured since the collapse of PRIDE — and the public revelation that Don Quijote lost their shirts investing in Sengoku — it’s hard to imagine that another powerful sponsor will throw their support behind the sinking promotion. It’s also hard to imagine any of their remaining stars staying loyal in the meantime; featherweight champ Hatsu Hioki could be headed to the UFC, lightweight knockout-artist Maximo Blanco is being courted by Bellator, and former featherweight champ Masanori Kanehara is killing time by fighting at one of those chaotic, low-rent ‘Outsider’ shows.

In a possibly-related story, Japanese magazine publisher Enterbrain has ceased the production of MMA journal Kamipro. Plus, there’s that massive earthquake you might have heard about, which has already led to the cancellation of upcoming Pancrase and Jewels events. Bad times, man.

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MMAINMYBLOOD- March 14, 2011 at 10:00 am
Dream is already in the crapper.. worse than we know.
Dojima- March 11, 2011 at 5:09 pm
Too bad the Miracle Shopping of Don Quijote couldn't rub off into a Miracle Revenue Stream for Sengoku.
Tai-Pan- March 11, 2011 at 3:19 pm
@Fried Taco
HAHA, its funny because they just had a tsunmai and probably all died.
Fried Taco- March 11, 2011 at 2:54 pm
@LOKI - I sent a boat over there yesterday to pick them up. I hope it made it okay...
marrilia- March 11, 2011 at 2:33 pm
i will have number 1,2 end 5 with special fried rice please
LOKI- March 11, 2011 at 1:15 pm
How about we raise money to bring the Sengoku girls here. I'll take the one on the far left.
Morningwood- March 11, 2011 at 8:44 am
maybe we should send Karma over to Japan to be our VP of business growth. The bus ride there might be a bitch though!!
Fried Taco- March 11, 2011 at 8:19 am
Are you guys thinking what I'm thinking? If we can raise more than enough money to send Karma to NJ, let's start a "buy Sengoku and rename it Cage Potatu" campaign! Just think, CP could be the first MMA blog to actually own it's own MMA promotion!
Tai-Pan- March 11, 2011 at 8:15 am
Well, it really hasn't been the greatest day for the City of Japan, has it.
RwilsonR- March 11, 2011 at 7:38 am
@ destinationblood - I'm with ya, buddy. I was over making earthquake comments in the Gina Carano post not 20 minutes after it happened last night, and that story didn't even tie in to Japan like this one does. Maybe it just seemed to obvious, but obvious humor is what we thrive on here.
rlh61- March 11, 2011 at 7:26 am
"Slug in a salt mine." That was classic...I'm adding that one to my list.
k-onda- March 11, 2011 at 7:16 am
Yeah, "Woops" on the headline here, good going.
Chromium- March 11, 2011 at 6:44 am
Any guesses about how long they might have until they pull the plug officially? I know it's practically unavoidable at this point, but I have a feeling that Hioki and some of their other few remaining stars (Misaki, Blanco) might not leave until that happens. Would a month be a fair guess as for how long they're likely to operate without outside funding?
FreeLeeMurray- March 11, 2011 at 6:39 am
The saddest part is these bikini girls no longer have a home :(. Aww, I'll take them in!
destinationblood- March 11, 2011 at 6:22 am
Not even one Tsunami joke? I thought this site did topical humor?.....
LOKI- March 11, 2011 at 6:20 am
Wow...I bet your regreating that headline about now.
the chef- March 11, 2011 at 6:19 am
Japanese MMA is dying faster than a slug in a salt mine
SuckMyShinya- March 11, 2011 at 6:01 am
That's true. At least HDNet now has Shark Fights to kinda even out the loss... As far as MMA coverage goes anyway..
Hopefully DREAM doesn't follow suit anytime soon! But odds seem to be against them.
RODEO- March 11, 2011 at 6:01 am
This makes me very sad
ReX13- March 11, 2011 at 6:00 am
Does this mean Dan Herbertson is out of a job?
ReX13- March 11, 2011 at 5:58 am
Bummed out, but if fighters land state-side, there's lemonade to be had here.
SuckMyShinya- March 11, 2011 at 5:56 am
Awww! :-(
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